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Field Marketing Coordinator at Newsela. Location Information: United States. We’re a team that is dedicated to unlocking the written word for everyone.. Nothing makes us happier than engaged readers. So we’ve built an Instructional Content Platform that brings together fascinating, accessible content with integrated assessments and insights. We’re building a future where vibrant digital reading experiences will supercharge reading engagement and learning in every subject.. Launched in 2013, more than 200 million Newsela articles have been read by students, making Newsela the number 1 online news source for students. When students read articles and take Common Core-aligned quizzes online, they are developing the critical nonfiction literacy skills that empower them to take part in conversations about complex issues, and prepare them for academic and professional success.. Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets. Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager.. Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (e.g., state deals, state mandates). Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets. Refresh a library of self-service, customizable templates used by Sales and Customer Success. Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage. Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics. Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed. Interested in transitioning to a career in marketing, or have 1 year of experience in marketing. Knack for making marketing assets and activation feel personalized. Experience working closely with Sales and Customer Success teams to drive growth and retention. Meticulously organized with an ability to work and demonstrate grace under pressure. Strong project management and entrepreneurial skills to work independently on complex projects. Comfortable with ambiguity and can move forward in this environment. Pay range:. $68K - $75K