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Senior Demand Generation Manager, Partners at Customer.io. Location Information: United States. Our customers are marketers, growth hackers, and engineers who are always dreaming up fresh ideas for how to be genuine and personal in their messages to customers. We help businesses send relevant messages based on what people do or don’t do when using a web or mobile app.. Develop and lead the global partner marketing strategy with a focus on EMEA.. Identify high-impact opportunities and build go-to-market plans with the VP of Partnerships.. Create quarterly roadmaps with KPIs, resource plans, and outcomes.. Build scalable workflows to handle partner requests, campaigns, content, and events.. Design and launch partner recruitment campaigns and highlight the value of joint solutions.. Manage multi-channel campaigns involving internal teams, partners, and vendors.. Track and optimize partner-influenced pipeline with data insights.. Build reporting frameworks for partner performance and ROI.. Automate workflows for partner onboarding, nurturing, and activation.. Create dashboards and predictive models for partner pipeline forecasting.. Align programs between marketing, partnerships, sales, and other teams.. Ensure consistent messaging with content, events, and brand teams.. Build relationships with key partners to co-create campaigns and success stories.. Present results and strategy updates to executive leadership.. 5+ years of B2B SaaS partner marketing experience with measurable pipeline growth.. 3+ years in a senior or leadership role managing projects and teams.. Based in EMEA with understanding of regional market dynamics and partner landscapes.. Proven success in partner recruitment campaigns that convert.. Experience with PRM tools and marketing automation platforms.. Strong with Salesforce and custom dashboards.. Familiarity with affiliate/referral programs and major marketplaces.. Analytical and outcome-oriented using data to guide decisions.. Collaborative leader with influence across functions.. Growth mindset and confidence in communicating at executive levels.. Pay range:. $140K - $140K. Starting salary of $140,000 or equivalent based on experience and market rate adjustments.. 100% coverage of medical, dental, vision, mental health, and supplemental insurance.. 16 weeks paid parental leave.. Unlimited PTO.. Stipends for remote work and wellness expenses.. Professional development budget.