Sr. Lead CDP Consultant at Bounteous

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Sr. Lead CDP Consultant at Bounteous. Location Information: United States. We co‑innovate with the world's most ambitious brands to create transformative digital experiences.. Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions. Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist. Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect. Conduct stakeholder interviews and gather business requirements. Translate business requirements into CDP use cases. Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs. Provide hands-on support and platform training for our clients. 5+ years of relevant work experience in marketing, consulting, or analytics. 3+ years of experience working in an agency environment; strong consulting, and client-facing skills. 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar. Strong understanding of customer data platforms and the modern data infrastructure. Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences. Experience with Adobe Tags (formerly called 'Launch') and AEP WebSDK implementation is a plus. Experience with analytics tools like Google Analytics or Adobe Analytics is a plus. Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus. Experience with marketing automation tools is a plus. Experience with A/B testing tools is a plus. College degree in Marketing, Business, Analytics, Data Science or related field. Pay range:. $136K - $165K