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ABM Manager at Firstup. Location Information: United States. Connect every worker, everywhere with the right information at the right time.. Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.. Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps.. Build account plans, buying group strategies, and messaging frameworks for priority accounts.. Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays.. Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity.. Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences.. Act as the primary ABM partner to Sales and SDR teams.. Enable Sales with account insights, intent signals, campaign context, and ABM playbooks.. Support account planning, deal acceleration, and expansion initiatives with targeted programs.. Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact.. Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership.. Continuously test, learn, and optimize campaigns based on performance data and sales feedback.. Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms).. Partner with RevOps to ensure clean data, account alignment, and accurate attribution.. Document processes and build repeatable ABM playbooks as the program scales.. 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.. Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.. Experience supporting complex, multi-stakeholder B2B sales cycles.. Strong track record of partnering closely with Sales to drive pipeline and revenue.. Experience executing multi-channel campaigns across digital, events, and sales-led motions.. Data-driven mindset with experience measuring marketing impact on pipeline and revenue.. Pay range:. $115K - $135K. Excellent PTO program. Great health benefits. Casual and friendly environment. Remote work. Leadership team supports personal and professional growth