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Senior Data Analyst, Marketing Analytics at Gitlab. Location Information: United States. GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 1,000 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one . vision. : everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.. We . value.  results, transparency, sharing, freedom, efficiency, frugality, collaboration, directness, kindness, diversity, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our . primer.  to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.. Avoid the . confidence gap. ; you do not have to match all the listed requirements exactly to apply. Our hiring process is described in more detail in our . hiring handbook. .. Work remotely from anywhere in the world. Curious to see what that looks like? Check out our . remote manifesto. .. Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions.. Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue.. Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline.. Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance.. Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack.. Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting.. Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership.. Use AI-enabled analytics workflows through GitLab Duo Agent Platform, Claude with MCP integrations, and Glean within GitLab to improve how insights are developed and shared.. 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies.. Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake.. Experience working with senior leaders and tailoring data-driven narratives to support decision-making.. Hands-on experience with dbt for data transformation, testing, and documentation.. Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis.. Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic.. Proficiency with a business intelligence and visualization tool, with Tableau preferred.. Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences.. Experience with AI-assisted analytics development, including MCP connections and agentic workflows.. Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows.. Comfort working in a remote, async-first, globally distributed environment.. Pay range:. $94K - $201K