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Senior Director, Performance Marketing at Hungryroot. Location Information: United States. Hungryroot is the online grocery service that makes healthy eating easy and personal.. Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels.. Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks.. Balance direct response objectives with upper-funnel investment to drive downstream acquisition and LTV.. Continuously evaluate the channel landscape and identify new opportunities.. Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and vendors.. Build and own a rigorous measurement and attribution framework across all channels.. Partner with Data Science and Analytics for designing budget allocation studies.. Establish clear KPIs and pacing dashboards for each channel; address underperformance.. Translate complex performance data into clear insights and recommendations.. Actively integrate AI tools into workflows to enhance efficiency.. Pilot AI-enabled marketing technologies to enhance speed, personalization, or cost efficiency.. Build systems and playbooks to reduce manual work.. Champion a culture of learning and experimentation in AI usage.. Advocate for creative quality and relevance in channel performance.. Partner with Creative teams to inform briefs and creative direction.. Own a structured creative testing and measurement roadmap for continuous improvement.. Translate performance signals into feedback for Creative teams.. Partner with Finance on budget forecasting and scenario planning.. Collaborate with Growth and Digital Marketing teams to align channels.. Educate stakeholders on offline channel dynamics.. Manage and mentor a small team in analytics, creativity, and AI fluency.. 8+ years of experience in procurement, strategic sourcing, or supply/vendor management.. Proven track record of delivering cost savings and operational improvements.. Strong negotiation, contract management, and stakeholder management skills.. Experience with Finance/FP&A in budgeting, forecasting, and ROI analysis.. Ability to build processes and teams in a high-growth environment.. Strong analytical skills with expertise in spend data and vendor economics.. Preferred experience in consumer, e-commerce, food, or high-growth environments.. Leadership experience in building a procurement function is a plus.. Pay range:. $206K - $263K. Remote-first work environment.. Equity ownership.. Unlimited vacation policy.. Universal paid parental leave.. Monthly Hungryroot credit for groceries.. Comprehensive health, vision, dental, and life insurance.. 401k with Company Match.. Work from home stipend for initial setup.