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VP, Brand & Creative at Coursera. Location Information: United States. We envision a world where anyone, anywhere has the power to transform their life through learning.. Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences. Define and refine the brand portfolio and positioning across products, audiences, and markets. Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope. Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout. Establish governance and systems to ensure consistency across all touchpoints. Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle. Ensure creative excellence and consistency across all brand expressions. Build and scale integrated creative production capabilities across teams and partners. Drive insight-driven creative that supports both brand building and business performance. Lead the strategy and creative direction for Coursera’s global events portfolio. Elevate flagship events as key customer and prospect touchpoint. Use events to reinforce brand, deepen engagement, and drive loyalty. Ensure consistency across physical and digital brand experiences globally. Define a cohesive content strategy that reflects a unified voice and narrative. Build a scalable content engine that supports brand growth, education, and adoption. Lead thought leadership and storytelling that positions Coursera as a global leader in learning. Align content across audiences (consumer, enterprise, partners) and regions. 12+ years of experience in brand, creative, or content leadership roles. Proven experience leading brand transformations or large-scale brand evolution. Deep expertise in brand architecture and portfolio strategy. Demonstrated success building and scaling creative organizations in complex environments. Experience leading large, cross-functional, and global teams. Strong background in both brand-building and performance-driven creative. Experience working across global markets and managing distributed teams. Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments. Deep understanding of modern content ecosystems, platforms, and formats. Experience leveraging AI and emerging technologies in creative workflows is a strong plus. Pay range:. $300K - $350K