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Sr. Paid Media Manager at Bloomerang. Location Information: United States. Bloomerang helps nonprofits deliver a better giving experience so they can raise more funds and create lasting change.. Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.. Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.. Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks.. Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making.. Own the contribution percent of paid to the all-in revenue targets.. Own paid contribution to MQAs, SALs, pipeline, and revenue.. Forecast spend, performance, and ROI — using AI-assisted modeling where applicable.. Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation.. Optimize full-funnel tracking in partnership with RevOps.. Own agency relationship, scope, performance benchmarks, and accountability.. Establish performance KPIs and reporting cadence.. Evaluate and onboard new paid platforms or vendors as needed, including AI-native tools for targeting, creative, and optimization.. Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes.. Partner with external agency and internal Brand team on brand awareness paid media campaigns.. Collaborate with Content and Brand teams on messaging strategy.. Partner with Brand Services team to level up paid media creative — including AI-generated and AI-assisted creative testing — to improve ad performance.. Provide executive-ready reporting on performance trends and insights.. Analyze performance weekly/monthly/annually across channels.. Continuously refine channel mix based on ROI and pipeline contribution.. Build dashboards and attribution insights to inform executive decisions, incorporating AI-powered analytics tools to surface patterns and opportunities faster.. Use AI to automate routine reporting tasks and redirect focus toward strategic analysis.. Own and optimize a significant paid media budget.. Allocate spend dynamically based on performance signals, leveraging AI-assisted forecasting and scenario planning.. Drive efficient customer acquisition.. 5–8+ years of experience in paid media, performance marketing, or growth marketing roles.. Proven track record of driving measurable pipeline and revenue growth through paid acquisition programs.. Experience managing six- or seven-figure paid media budgets across multiple channels (LinkedIn, Meta, YouTube, CTV; ABM platforms such as 6sense preferred).. Strong understanding of full-funnel marketing, multi-touch attribution, and demand generation strategy including Inbound and ABM tactics.. Demonstrated ability to forecast performance, model CAC/LTV, and optimize spend based on ROI.. Experience managing and holding agencies or external vendors accountable to performance goals.. Proficiency in analytics and reporting tools (e.g., Google Analytics, Salesforce, Marketo, BI tools).. Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.. Familiarity with AI-powered ad platform features (e.g., Google Performance Max, Meta Advantage+, 6sense AI targeting) and a curiosity to stay current as these capabilities evolve.. Strong cross-functional collaboration skills, particularly with Sales and RevOps teams.. Ability to translate data into executive-level insights and recommendations.. Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).. Pay range:. $103K - $140K. Generous health, vision, and dental insurance options.. Access to HealthiestYou healthcare service 24/7.. Competitive PTO package including 20 PTO days, 3 flex days, 4 volunteer days, and 12 paid holidays.. Paid parental leave.. 401k match.. Provided equipment for remote work.. Salary range of $103,000 - $140,000, potentially eligible for a discretionary bonus.