Senior Director, Growth Marketing at Outreach. Location Information: United States. Make Your Team a Revenue-Driving Machine.. Outreach, the leading Enterprise ready Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.. Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.. Develop and execute the global growth marketing strategy aligned to company growth objectives.. Build annual and quarterly plans that drive pipeline, bookings, and revenue.. Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.. Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.. Own marketing-sourced and marketing influenced pipeline goals.. Forecast pipeline performance and communicate results to executive leadership.. Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.. Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.. Drive a culture of experimentation, testing, and continuous optimization.. Build and scale a sophisticated ABM program focused on large and global enterprises.. Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.. Design personalized buying experiences for key accounts and buying committees.. Align marketing investments to account-level revenue opportunities.. Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.. Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.. Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.. Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.. Establish clear goals, accountability, and performance expectations.. Foster a culture of collaboration, innovation, customer focus, and operational excellence.. Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.. Help shape market expansion, segmentation, and go-to-market strategy.. 12+ years of B2B SaaS or enterprise software marketing experience.. 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.. Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.. Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.. Proven success driving pipeline and revenue growth in high-growth technology companies.. Experience building and scaling teams through periods of rapid growth.. Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.). Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.. Experience with attribution, forecasting, funnel management, and revenue analytics.. Excellent executive communication and stakeholder management skills.. Experience in revenue technology preferred, but not required.. Pay range:. $175K - $220K. Flexible time off. 401k to help you save for the future. Generous medical, dental, and vision coverage for full-time employees and their dependents. A parental leave program that includes options for a paid night nurse, and a gradual return to work. Infertility/assisted reproductive services benefit. Employee referral bonuses. Snacks and beverages in the Office, along with fun events to celebrate. Diversity and inclusion programs that promote employee resource groups
Senior Director, Growth Marketing at Outreach