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Lead Social Media Manager at Gitlab. Location Information: United States. GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 1,000 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one . vision. : everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.. We . value.  results, transparency, sharing, freedom, efficiency, frugality, collaboration, directness, kindness, diversity, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our . primer.  to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.. Avoid the . confidence gap. ; you do not have to match all the listed requirements exactly to apply. Our hiring process is described in more detail in our . hiring handbook. .. Work remotely from anywhere in the world. Curious to see what that looks like? Check out our . remote manifesto. .. Create, maintain, and execute comprehensive social media content calendars across all platforms. Coordinate content scheduling and publishing using Sprout Social. Ensure consistent posting cadence and optimal timing for audiences. Plan content themes around developer events, product releases, and industry trends. Manage content approval workflows and deadlines. Develop technical content for software developers, engineers, and technical decision-makers. Create tutorials, code snippets, technical tips, and developer-focused educational content. Work with Developer Advocacy team to translate complex technical concepts into engaging formats. Collaborate with engineering teams to highlight technical innovations and features. Manage daily social media activities across LinkedIn, Twitter/X, Instagram, and YouTube. Monitor developer communities and engage in relevant conversations. Optimize posting times and content formats based on developer audience behavior. Track and analyze content performance focusing on developer engagement metrics. Prepare weekly and monthly performance reports. Identify high-performing content types and optimize future posts. Measure employee advocacy program effectiveness. Develop and execute team member advocacy programs. Create ready-to-share content for team members across all levels. Manage social media presence for GitLab's executive suite, including content creation and coordination. Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities. Coordinate executive amplification strategies for key company initiatives. Train and support team members on social media best practices and brand guidelines. 8+ years of social media marketing experience in a B2B SaaS or Software company. Experience creating content for technical or developer audiences. Proven experience with social media management tools, specifically Sprout Social. Track record of managing content calendars and meeting publishing deadlines. Proficiency in Sprout Social for content scheduling, monitoring, and reporting. Basic understanding of developer tools, programming concepts, and technical terminology. Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite). Excellent written communication with ability to adapt tone for developer audiences. Strong organizational and project management skills. Attention to detail and ability to manage multiple deadlines. Collaborative mindset and experience working with technical teams. Self-motivated with ability to work independently. Pay range:. $115K - $194K