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Lead Global Marketing Campaigns Manager at Gitlab. Location Information: United States. GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 1,000 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one . vision. : everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.. We . value.  results, transparency, sharing, freedom, efficiency, frugality, collaboration, directness, kindness, diversity, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our . primer.  to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.. Avoid the . confidence gap. ; you do not have to match all the listed requirements exactly to apply. Our hiring process is described in more detail in our . hiring handbook. .. Work remotely from anywhere in the world. Curious to see what that looks like? Check out our . remote manifesto. .. Help define the next operating model for GitLab's Global Campaigns function, including strategy setting, program scoping, and performance measurement.. Build frameworks, playbooks, and measurement models for global campaign execution at scale.. Own the strategic direction for GitLab's global upsell and expansion campaign portfolio.. Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to influence expansion strategy.. Collaborate with Regional Campaigns and international GTM leaders to design globally adaptable campaigns.. Lead high-visibility integrated campaigns that cover multiple product tiers and geographies.. Manage analytics, experimentation, and budget strategy for expansion campaigns.. Set technical and strategic quality standards, mentoring Senior and Lead campaign managers.. Represent Global Campaigns in executive forums, aligning leaders on expansion priorities across regions.. Deep B2B SaaS marketing experience with a track record in integrated campaign strategy for product-led growth.. Direct experience evolving a marketing function's operating model.. Global experience with building or scaling campaigns across multiple regions.. History of leading ambiguous, multi-quarter initiatives end to end.. Ability to influence leaders at VP and C-level.. Strong analytical and budget management skills with hands-on experience in attribution modeling and funnel diagnostics.. Technical fluency with developer, DevOps, or platform engineering audiences.. Experience setting standards for a marketing function and mentoring senior individual contributors.. Fluency in modern marketing automation, CRM, and analytics tools like Marketo, Iterable, and Salesforce.. Experience in DevOps, developer tools, or open source ecosystems preferred.. Background in product marketing, growth, and lifecycle marketing preferred.. Pay range:. $139K - $235K