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Sr. Director, Marketing Analytics & Data Science (Media Analytics focus) at Nutrafol. Location Information: United States. Hair wellness from within.. We’re a growing company. Everything we do, we do to help people grow. Our mission is to be a partner in progress on each unique journey to hair wellness. We provide personalized, natural solutions for healthy hair growth and connect people with doctors who care about hair. We challenge existing treatments and methodologies to continue to advance the frontier of hair science. As we help our customers grow, we grow too- through diversity & inclusion, teamwork & collaboration, and through empowering ourselves and others with our passion for wellness and innovation.. Provide senior support across the full portfolio including MMM, MTA, incrementality testing, and growth journey analytics.. Lead technical implementation of MTA 2.0, partnering with the strategy and roadmap team.. Pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches.. Apply ML, statistical modeling, and AI to improve measurement quality, speed, and scalability.. Develop team members on measurement craft, modeling depth, and data science methods.. Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.. 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions.. Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.. Hands-on background building or leading MMM and MTA models.. Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement.. Applied AI experience in marketing analytics.. Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools.. Experience mentoring analytics talent across measurement and data science.. eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred.. Ability to influence cross-functional teams and leaders across the organization.. Comfortable as a senior partner supporting a team that owns strategic direction.. Experience applying generative AI or LLMs to analytics workflows preferred.. Hands-on knowledge of privacy-resilient measurement approaches preferred.. Familiarity with modern data stack tools and BI platforms preferred.. Pay range:. $200K - $220K. Fully remote work experience. Comprehensive medical, dental, and vision package, including FSA program. 401K with employer match. Quarterly Bonus Program. Flexible PTO. Two company-wide wellness breaks every day. Free lunch on us every Tuesday and Thursday via Seamless/Grubhub. Monthly wellness stipend. Monthly internet stipend. Monthly cell phone stipend. Annual learning & development stipend. Free meditation app membership (Headspace). Free Nutrafol subscription. Pet insurance discounts and benefits