Senior Manager, Content & Field Marketing (B2B) at Foodsmart. Location Information: United States. Foodsmart is the largest telehealth network of registered dietitians in the country with a mission to make eating well simple.. Build and maintain core messaging, thought leadership, and sales enablement assets for Foodsmart.. Create materials such as pitch decks, one-pagers, case studies for sales teams.. Translate clinical evidence and customer outcomes into compelling messaging.. Grow and maintain a library of high-value content.. Identify new ways to improve storytelling and demand generation.. Own strategic events program including events calendar, trade shows, and sponsorships.. Partner with Sales to develop account-based marketing campaigns.. Lead cross-functional event planning and execution.. Develop and execute integrated event marketing and sales enablement plans.. Measure and optimize event performance.. Own Foodsmart's B2B LinkedIn strategy.. Support sales team's social selling efforts.. Stand up account-focused paid campaigns.. 6+ years in B2B marketing, with experience in content/enablement and events/field marketing.. Experience partnering with sales teams to advance opportunities.. Experience marketing in healthcare, payers, or complex industries.. Exceptional writing and marketing skills.. Hands-on experience with CRM (Salesforce), marketing automation platforms, and LinkedIn.. Strong writing and program management skills.. Nice to have: experience in food-as-medicine, value-based care, or Medicaid/Medicare.. Experience working in a fast-moving startup environment.. History of building an events engine or field marketing program.. Comfort with setting up light marketing operations.. Pay range:. $120K - $140K. Remote-First Company. Unlimited PTO. Flexible & remote location. Healthcare Coverage (Medical, Dental, Vision). 401k & bonus. Registered Dietitian Sessions
Senior Manager, Content & Field Marketing (B2B) at Foodsmart