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Senior Performance Marketing Manager at Outreach. Location Information: United States. Make Your Team a Revenue-Driving Machine.. Outreach, the leading Enterprise ready Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.. Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.. Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.. Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV.. Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.. Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals.. Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.. Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.. Leverage customer segmentation and target market inputs to optimize media performance.. Work closely with creative, product marketing, and sales teams to develop high performing ads.. Manage portions of a budget in the range of $5M-8M per year.. Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.. Serve as the strategic expert for our paid digital programs.. Demonstrated history of delivering measurable results through performance marketing.. 7+ years of experience in growth marketing/performance marketing.. Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation.. Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential.. Hands-on experience with CRM systems such as Salesforce.. Building ABM segments and campaigns is a strong plus.. Exceptional communication and organizational skills.. Ability to thrive in a fast-paced, dynamic environment.. Strong proficiency with analytics tools and platforms.. Pay range:. $110K - $140K. Flexible time off. 401k to help you save for the future. Generous medical, dental, and vision coverage for full-time employees and their dependents. A parental leave program that includes options for a paid night nurse, and a gradual return to work. Infertility/ assisted reproductive services benefit. Employee referral bonuses to encourage the addition of great new people to the team. Snacks and beverages in the Office, along with fun events to celebrate. Diversity and inclusion programs that promote employee resource groups