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Senior Growth Marketing Manager, Commercial/Mid-Market at Outreach. Location Information: United States. Make Your Team a Revenue-Driving Machine.. Outreach, the leading Enterprise ready Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.. Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.. Define and execute GTM programs for Commercial and Mid-Market segments. Develop segment positioning, messaging, and targeting strategy. Align with sales leadership on segment-specific priorities and approach. Inform broader company segmentation and GTM strategy based on field insights. Build 1:1 / 1:Few account-based marketing programs. Define ABM target account lists, engagement strategies, and buying committee mapping. Partner with sales leadership on account selection and pipeline acceleration for key accounts. Design personalized buying experiences and campaigns for priority accounts. Own campaign planning and execution across channels to drive pipeline for the assigned segment. Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy. Measure campaign performance against pipeline and revenue targets. Continuously test and optimize campaigns, leveraging AI and data. Partner with sales leadership to align field marketing priorities and programs with business objectives. Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth. Develop and deliver segment-specific resources, insights, and support to enable field sales teams. 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations. Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing. Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation. Track record of developing and executing go-to-market and campaign strategies. Strong focus on revenue and pipeline impact. Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams. Strong analytical and executive communication skills. Experience operating in matrixed global organizations across multiple market units, segments, or geographies. Experience with enterprise campaign orchestration and personalization across multiple channels and audiences. Pay range:. $125K - $140K. Flexible time off. 401k to help you save for the future. Generous medical, dental, and vision coverage for full-time employees and their dependents. A parental leave program that includes options for a paid night nurse, and a gradual return to work. Infertility/ assisted reproductive services benefit. Employee referral bonuses. Snacks and beverages in the Office, along with fun events. Diversity and inclusion programs