Head of Marketing at Truv. Location Information: United States. Truv empowers businesses to make confident decisions. Truv is a one-stop income and employment verification solution.. Own Truv’s demand generation strategy, marketing pipeline targets, and budget.. Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.. Own our events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.. Build integrated campaigns targeting our highest-priority accounts and buyer personas.. Partner closely with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.. Continuously test new channels, audiences, creative, messaging, and offers to unlock growth.. Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.. Build and manage the internal team, agencies, and partners needed to scale.. 8+ years of B2B marketing experience, ideally within a high-growth SaaS or fintech company.. Deep understanding of public sector business preferred, prior experience working with state and federal agencies.. Proven track record building demand generation programs that produce measurable pipeline and revenue.. Deep experience with paid acquisition, events, and integrated B2B campaigns.. Highly analytical and comfortable owning budgets, funnel metrics, attribution, and ROI.. Strong understanding of enterprise B2B sales cycles and account-based marketing.. Hands-on operator who can move seamlessly between strategy and execution.. Creative experimenter who moves quickly, tests ideas, and doubles down on what works.. Strong partner to Sales with a revenue-first mindset.. Experience building and leading high-performing marketing teams.. Pay range:. $180K - $240K. Competitive salary and equity package.. Fully Remote.. Health, dental, and vision benefits.. 401(k).. Flexible time off.. High-impact role with significant ownership.. Opportunity to build Truv’s marketing engine from the ground up.
Head of Marketing at Truv