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Brand Strategy Manager at Coursera. Location Information: United States. We envision a world where anyone, anywhere has the power to transform their life through learning.. Lead assigned strategic workstreams for the rebrand, defining the analysis and bringing forward recommendations.. Synthesize research and business input into clear strategic implications, distinguishing findings from interpretation.. Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials.. Support workshops and decision sessions by developing exercises and synthesizing output into recommendations.. Support agency development by prepping strategic inputs, evaluating agency work, and leading discussions.. Own brand activation for an assigned business segment, translating finalized strategy into audience-specific campaigns, messaging, and key moments.. 5+ years of experience in brand strategy, brand marketing, or a closely related role.. Experience turning research and input into clear strategic recommendations.. Ability to work independently in a lean team environment without heavy oversight.. Experience developing brand architecture, positioning, or messaging frameworks.. Ability to write and synthesize at a level suitable for decision-ready materials.. Experience working with or managing external agencies.. Ability to operate in fast-moving, deadline-driven environments.. Experience with company mergers, rebrands, or brand-architecture consolidation is a plus.. Pay range:. $113K - $143K. Comprehensive health and wellness benefits.. Bonus and RSU equity programs.. Global perks designed to help grow and thrive.