We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Senior Manager, CRM at Hungryroot. Location Information: United States. Hungryroot is the online grocery service that makes healthy eating easy and personal.. Develop and lead the CRM strategy and roadmap across the full customer lifecycle: onboarding, activation, retention, reactivation and win-back.. Own our lifecycle, triggered, promotional and ad hoc communications in email, SMS and other notifications, including new feature announcements, campaigns, and account-based emails.. Partner with Data Science and Product to build segmentation and personalization that makes each message more relevant to the individual customer's preferences, behavior and order history.. Run a rigorous testing program (subject lines, content, offers, timing, flows), and turn the learnings into decisions and documented best practices.. Work with Creative & Content to deliver on-brand, customer-first messaging and design, and with Operations and Customer Care to align communications on delivery, shipping and service moments.. Act as the customer advocate in cross-functional work with Digital, Product and Operations teams.. Manage, coach and develop a team of CRM marketers, and direct freelance or agency partners as needed.. Own deliverability, list health and compliance (CAN-SPAM, TCPA, CCPA) across email and SMS.. Track and report on CRM performance and retention/loyalty KPIs, including engagement, conversion, retention and revenue impact, and share insights with leadership.. Own the data that powers CRM: partner with Data Science and Engineering on the pipelines that feed Braze (events, attributes, catalogs) and on getting engagement data back into the warehouse for reporting.. Be our in-house Braze expert: own Canvas architecture, and continuously evaluate and improve our CRM tooling, automation workflows and team processes.. 6-10 years of experience in CRM, lifecycle, service, account management, sales or email marketing. A track record of growing engagement, retention and revenue through lifecycle programs, at direct-to-consumer (DTC) brands, ideally subscription or recurring-revenue businesses.. Extensive hands-on experience with Braze (required), including Canvas Flow, segmentation, Liquid personalization, Connected Content and Currents.. Strong analytical skills and a results orientation: deep experience designing and analyzing experiments (A/B, multivariate, holdout and incrementality tests), and comfortable with attribution and customer data. Looker, and SQL is strongly preferred.. Experience with the data pipelines that feed a CRM platform: event and attribute schemas, warehouse-to-Braze syncs, and exporting engagement data back out for analysis.. Strong project management and cross-functional collaboration skills.. Experience building segmentation and personalization strategies with data and product teams (Nice to have).. Experience at a startup or a high growth company is a plus, especially within the food and e-commerce space (Nice to have).. Pay range:. $124K - $152K. Equity. Unlimited vacation policy. Universal paid parental leave. Monthly Hungryroot credit for delicious, healthy groceries. Comprehensive health, vision, dental, and life insurance. 401k with Company Match. A work from home stipend to support your initial home-office setup