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Lifecycle Marketer at Sprinto. Location Information: India. Sprinto automates information security compliance for 2,000+ customers across 75+ countries. Backed by Accel, ELEVATION & Blume Ventures ($32M funding, Series B), our team of 300+ is transforming how businesses approach security compliance.. THE OPPORTUNITY. As our. first dedicated Lifecycle Marketer. , you’ll own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance to. build from scratch. , transform a fragmented nurture motion into a. data-driven, behavior-first engine. , and. shape how Sprinto engages its customers at scale. .. You'll work across. PLG and sales-led funnels. , optimising every moment to increase engagement, velocity, and conversion.. \n. YOUR IMPACT. Design and implement end-to-end lifecycle strategies across. PLG signups, MQLs, SQLs, and outbound leads. Build. multi-channel nurture programs. (email + in-app) that are. automated, segmented. , and personalized by behavior, persona, and funnel stage. Use tools like. HubSpot, Mixpanel, and GA4. to run experiments, trigger workflows, and track performance. Own. segmentation. logic that powers smarter communication at every step. Write. conversion-optimized copy. that resonates with startup founders, CTOs, and technical decision-makers. Run. A/B tests. across messaging, cadence, and channels to drive constant iteration and improvement. Partner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goals. Conduct. qualitative and quantitative research. to identify friction points, drop-offs, and re-engagement opportunities. Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy. YOU BRING. 3–5 years of experience. in lifecycle or customer marketing along with content strategy, ideally in. B2B SaaS. Hands-on experience with. PLG and sales-led GTM motions. Deep understanding of. user journeys, buyer psychology. , and how to influence behavior through content. Strong copywriting and storytelling skills tailored to. technical audiences. Ability to work cross-functionally and drive alignment with high-context teams. A. systems mindset. —you’re excited to build the engine, not just the campaigns. Experience working with. HubSpot. ,. Mixpanel. ,. GA4. , or similar platforms. A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments. WE OFFER. Remote-first culture. Comprehensive health benefits. Workstation and device allowances. Professional development budget. Ground-floor opportunity to shape our customer journey strategy. \n. Marketing_POD. Please mention the word **CIVILIZE** and tag RMTA0LjE1NC4yMDcuNTI= when applying to show you read the job post completely (#RMTA0LjE1NC4yMDcuNTI=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human..