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Lead Data Analyst at Petlab Co.. Location Information: UK. Lead Data Analyst – Growth & Retention. Location:. Remote (1 Day per month in London office). Department:. Data. Reports to:. Director of Data . About the Role. We’re looking for a . Lead Data Analyst. to join our Growth team and play a key role in maximizing both customer acquisition and retention across the business. You’ll work closely with growth, product, and analytics stakeholders to uncover insights, build predictive models, and drive high-impact decision-making through experimentation and forecasting.. This is a high-visibility role where your work will directly influence business strategy, growth initiatives, and long-term customer value.. Our data warehouse is hosted in Big Query and we use Power BI as our visualisation tool.. What You'll Do. . Develop and maintain robust LTV (Lifetime Value) forecasting models to inform marketing spend and retention strategies.. . Build demand forecasting models to ensure demand planning aligns with acquisition and retention trends.. . Design, run, and analyse A/B tests and multivariate experiments across acquisition funnels, onboarding flows, and retention programs.. . Collaborate with cross-functional teams to translate business goals into data-driven solutions.. . Communicate insights clearly and effectively to technical and non-technical stakeholders.. . Delve into large-scale datasets using SQL and perform advanced statistical techniques in Python.. . Continuously evaluate and improve existing models and testing frameworks to increase predictive accuracy and business impact.. . . How Will Your Time Be Spent?. . . 30% on Analysis.  – Mining and analysing customer, growth, marketing, and operations data to uncover insights that inform strategic decisions. This includes building dashboards, running cohort analyses, and identifying trends and anomalies.. . . 25% on Data Science & Modelling.  – Developing predictive models (e.g., churn prediction, CLV forecasting, segmentation models), conducting A/B test analysis, and applying machine learning to solve real business problems. Collaborating with engineers to validate and deploy models.. . . 20% on Strategy & Stakeholder Collaboration.  – Partnering with marketing, product, CX, and leadership to understand data needs, guide decision-making, and translate insights into clear business actions. Identifying opportunities for optimization across customer journey touchpoints.. . . 15% on Execution & Tooling.  – Writing SQL/Python code, automating reports, maintaining data pipelines, and improving data infrastructure in collaboration with data engineers.. . . 10% on Experimentation & Innovation.  – Designing and analyzing experiments (e.g., pricing tests, offer variations), researching new techniques or tools, and staying ahead of industry best practices.. . Requirements. What We're Looking For. . 5+ years of experience in data science, ideally in growth, marketing, or product-focused roles.. . Understanding of LTV modeling, forecasting, and experimental design.. . Comprehension of A/B testing methodologies. . Proficiency in Python for data analysis and modeling (e.g., pandas, scikit-learn, statsmodels).. . Strong SQL skills and experience working with large datasets in modern data environments.. . Experience working with cross-functional growth or marketing teams.. . Competent user of data visualisation tools. . Comfortable working in fast-paced, agile environments with changing priorities.. . Excellent communication skills with the ability to explain complex topics to non-technical audiences.. . . Nice to Have. . Experience in e-commerce, subscription services, or other consumer-facing businesses.. . Exposure to tools like DBT or GCP Coud Platform. . Understanding of causal inference techniques and uplift modeling.. . Benefits. . Private Health Care through Vitality. . Generous Annual Leave - 28 days + public and bank holidays. . Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!. . Help@Hand – Employee Assistance Programme. . Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5% through salary sacrifice!. . Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!. . Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.. . Generous Learning and development budget – We always want you to keep learning.. . Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.. . Working Environment – dogs are welcome!. . Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.. . Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.. . Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.. . Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.. . Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.. . About the company. Petlab Co. is the world’s fastest-growing pet supplement business. Launching in December 2018,PetLab Co. has a loyal community of over 100,000+ pets and owners, who have had their lives positively impacted by innovative Petlab Co. products. Petlab Co. is a vibrant, fast-moving, and customer-centric team who value and reward high-performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! With a currently strong foothold in the United States, in the next several years, the Company intends to rapidly establish a presence across Europe and Asia. This exciting growth/hyper-scale will be underpinned by a continually evolving bedrock of proprietary product formulations that will improve pet and owner lives. Finally, the Company intends to continue to grow the value-add services and innovative products it provides to its enthusiastic community.