We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Senior Marketing Platform Operations Manager at DataRobot Canada Inc.. Location Information: Canada. This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.. Role Description. As a Sr. Marketing Platform Operations Manager, you'll be the linchpin of our marketing technology infrastructure, directly reporting to the Director, Marketing Operations. You'll blend strategic system and process design with hands-on technical implementation and a relentless pursuit of AI technology to drive operational efficiency.. MarTech Ecosystem Ownership: Strategically manage and fine-tune our diverse marketing technology setup, including Marketo, SFDC, intent-driven data tools (e.g., Clearbit), attribution models (Hockeystack), sales engagement platforms (Outreach), and more. . Lifecycle & Workflow Optimization: Provide adept operational oversight to streamline workflows, optimize data, and foster scalability and efficiency across the entire customer journey. . Data Integrity & Governance: Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and data privacy. . Continuous Improvement & Innovation: Continuously enhance marketing practices across our tech stack and teams by implementing AI technology and identifying root causes of technical and operational issues. . Documentation & Knowledge Sharing: Establish a central hub for documenting system and data processes, customer and prospect journeys. . Cross-Functional Leadership & Training: Act as a spokesperson for marketing operational processes and provide essential training on system usage and processes to team members. . Buying Group Enablement: Design, implement, and maintain scalable processes within Marketo to identify and route qualified buying groups to the appropriate sales channels. . Marketo-Salesforce Sync: Proactively monitor, troubleshoot, and resolve complex synchronization issues between Marketo and Salesforce. . Qualifications. 6-8+ years of experience in marketing platform operations. . Deep analytical skills, business acumen, strong technical abilities, and working knowledge of GTM tools. . Requirements. Deep Expertise in GTM Tools: Strong understanding and hands-on experience with Marketo, Salesforce, intent-based data tools (e.g., Clearbit), and other marketing technologies like Hockeystack, Outreach, and Tableau. . Advanced Lifecycle Understanding: Familiarity with sophisticated lifecycle processes and workflows. . Analytical & Problem-Solving Acumen: Ability to pinpoint the root causes of technical and operational issues. . Data Flow & Analytics Mastery: In-depth comprehension of marketing data flows and analytics. . Exceptional Communication: Comfortable explaining complex processes and data to stakeholders at all levels. . Adaptability: Ability to thrive in a fast-paced, dynamic environment. . Benefits. Medical, Dental & Vision Insurance . Flexible Time Off Program . Paid Holidays . Paid Parental Leave . Global Employee Assistance Program (EAP) . Competitive pay and benefits