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Senior Advisor, Consumer Insights at 143 Sentara Healthcare. Location Information: USA. This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.. Role Description. We are seeking a strategic, data-driven, and customer-obsessed Senior Advisor of Consumer Insights to support our newly established, centralized consumer insights function. In this high-impact role, you will serve as a key partner in helping the organization deeply understand customer needs, experiences, and behaviors—translating insights into strategic business recommendations.. Manage VoC programs and lead consumer research initiatives for our health system business. . Deliver actionable, data-driven recommendations that influence product, experience, marketing, and strategic decisions. . Key Responsibilities. VoC Program Development & Management: . Design and manage comprehensive VoC programs leveraging multiple channels (surveys, social listening, etc.). Build scalable systems for collecting, analyzing, and synthesizing customer feedback from across the enterprise. . Consumer & Market Insights: . Lead qualitative and quantitative research initiatives for Sentara Health Plan (e.g., customer interviews, focus groups, concept testing, etc.) to uncover consumer motivations, preferences, and pain points. . Insight Synthesis & Storytelling: . Translate complex customer data into compelling narratives and presentations tailored to senior leadership and key stakeholders. . Cross-functional Collaboration: . Act as a central resource for customer insights across business units, helping to align strategies with the voice of the customer. . Vendor Management: . Lead vendor management for VoC and consumer insights initiatives, including evaluating, contracting, and performance oversight of research partners. . Continuous Improvement: . Help shape and mature the centralized insights function by identifying gaps, recommending tools/technologies, and defining best practices. . Qualifications. Bachelor’s degree in business administration, Marketing, Healthcare Management, or a related field. . Master’s preferred. . 8+ years of relevant experience with a degree OR 10+ years of relevant experience without a degree. . Requirements. Minimum of 5 years of experience in product management, with a focus on consumer experience and healthcare operations REQUIRED. . 5+ years of experience in customer insights, market research, or VoC roles, ideally within a health plan organization. . Strong expertise in both qualitative and quantitative research methodologies. . Demonstrated experience designing and operationalizing VoC programs and driving measurable business outcomes. . Excellent storytelling, presentation, and communication skills; ability to distill insights into actionable strategies. . Strong analytical mindset with proficiency in tools such as Press Ganey, Qualtrics, Medallia, Tableau, Excel, or similar. . Benefits. Medical, Dental, Vision plans. . Adoption, Fertility and Surrogacy Reimbursement up to $10,000. . Paid Time Off and Sick Leave. . Paid Parental & Family Caregiver Leave. . Emergency Backup Care. . Long-Term, Short-Term Disability, and Critical Illness plans. . Life Insurance. . 401k/403B with Employer Match. . Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education. . Student Debt Pay Down – $10,000. . Reimbursement for certifications and free access to complete CEUs and professional development. . Pet Insurance. . Legal Resources Plan. . Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.