Lead Product Marketing Manager, Pricing and Packaging at GitLab. Location Information: North America. tags.new. Lead Product Marketing Manager, Pricing and Packaging . Remote, Canada; Remote, US. Apply. GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our . values. and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. . Co-create the future with us. as we build technology that transforms how the world develops software.. *. Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.. An overview of this role. As the Lead Product Marketing Manager for Pricing and Packaging, you'll be the bridge between GitLab's pricing strategy and sales execution. You'll translate our pricing and packaging structure into clear, compelling narratives and practical enablement that helps sales teams confidently explain value, recommend the right options, and navigate pricing conversations with prospects, partners, and customers.. Your primary focus is reducing the friction that pricing questions create in the field. You'll build playbooks, messaging frameworks, tier differentiation guidance, objection handling, and value quantification tools that make pricing changes easier to understand and easier to sell across self-serve, sales-assisted, and enterprise segments.. You'll partner closely with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing updates, gather feedback on what's not working, and turn pricing changes into clear customer-facing value propositions and internal guidance.. In your first year, you'll build comprehensive pricing enablement that reduces sales questions and deal-cycle friction, develop competitive pricing narratives that reinforce GitLab's differentiated value, and create ROI and total cost of ownership assets that support value-based conversations tied to platform consolidation and AI-powered productivity.. Some examples of our projects:. Creating comprehensive pricing playbooks, deal guides, and objection handling frameworks that address common questions about pricing and packaging.. Launching pricing and packaging updates with sales training, customer-facing messaging, and supporting assets that help teams communicate changes clearly.. What you'll do. Lead go-to-market strategy and sales enablement for GitLab's pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments.. Partner with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing and packaging changes, surface friction points from the field, and translate internal decisions into clear customer-facing value stories and internal guidance.. Develop and own the narrative for GitLab's pricing philosophy and package differentiation, turning pricing structures into simple, compelling messaging that supports customer value discussions and purchasing decisions.. Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates so pricing changes are clear, consistent, and easy to adopt.. Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights, and turn those findings into actionable recommendations for product, monetization, and finance partners.. Create and maintain high-impact enablement for pricing conversations, such as pricing playbooks, tier differentiation guides, deal and objection-handling frameworks, competitive pricing narratives, and ROI and total cost of ownership assets.. Build GitLab's external thought leadership on platform economics, consumption models, and transparent, value-based pricing through content, webinars, and speaking opportunities.. Lead cross-functional programs to improve how we communicate and operationalize pricing and packaging, and share best practices with other Product Marketing Managers to raise the quality and consistency of commercial messaging.. What you'll bring. Experience leading pricing and packaging product marketing for B2B SaaS or enterprise software, including building sales enablement for complex products.. Proven experience translating pricing and packaging changes into clear, repeatable sales motions, including messaging frameworks, playbooks, deal guides, and objection handling that reduce confusion and friction in the field.. Working knowledge of common SaaS monetization models (for example, seat-based and usage-based pricing) and the ability to explain how pricing mechanics map to customer value and outcomes across self-serve, sales-assisted, and enterprise segments.. Experience partnering cross-functionally with product management, sales leadership, finance, and revenue operations to gather feedback on pricing friction, align on launch readiness, and keep internal guidance current as pricing evolves.. Ability to build value quantification assets for pricing conversations, such as return on investment (ROI) and total cost of ownership (TCO) frameworks, and use competitive context to strengthen commercial narratives.. Strong written and verbal communication skills, with the ability to simplify complex pricing concepts for different audiences, including field sales, partners, customers, and executive stakeholders.. A data-informed approach to pricing messaging, using inputs like sales feedback, win/loss analysis, pricing analytics, customer research, and competitive intelligence to improve enablement and go-to-market plans over time.. Comfort working autonomously in an all-remote, asynchronous environment, with a self-directed approach to learning, iteration, and driving cross-functional execution.. About the team. The solutions product marketing function translates GitLab's story into clear narratives and practical sales enablement that helps go-to-market teams win. You'll work alongside other Product Marketing Managers across DevOps, security, and AI to keep our commercial narrative consistent across the platform, and you'll be a go-to partner for teammates who need clear guidance on how to position GitLab's value across tiers, add-ons, and consumption models.. The broader team works in an all-remote, asynchronous way across regions, guided by GitLab's values of transparency, iteration, and trusted empowerment. As GitLab's commercial model evolves, you'll help keep our pricing and packaging messaging clear and current by staying close to field and customer feedback.. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our . benefits. and . equity. . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.. United States Salary Range. $139,200. - . $235,200. . USD. How GitLab will support you. Benefits to support your health, finances, and well-being. Flexible Paid Time Off. . Team Member Resource Groups. Equity Compensation & Employee Stock Purchase Plan. Growth and Development Fund. Parental leave. . Home office. support. Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from . underrepresented groups. are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.. Country Hiring Guidelines: . GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. . Privacy Policy: . Please review our . Recruitment Privacy Policy.. Your privacy is important to us.. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also . GitLab’s EEO Policy. and . EEO is the Law. . If you have a disability or special need that requires . accommodation. , please let us know during the . recruiting process. .. Apply for this job. *. indicates a required field. First Name. *. Last Name. *. Email. *. Phone. Country. Phone. Resume/CV. *. Attach. Attach. Enter manually. Enter manually. Accepted file types: pdf, doc, docx, txt, rtf. Cover Letter. Attach. Attach. Enter manually. Enter manually. Accepted file types: pdf, doc, docx, txt, rtf. LinkedIn Profile. What's the name you'd prefer us to use throughout the interview process?. What is your current country of residence?. *. Select.... Please choose the country in which you are located.. *. Select.... Are you subject to any employment agreements and/or post-employment restrictions with your current employer or a past employer?. *. Select.... It is important to us to create an accessible and inclusive interview experience. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.. Will you now or in the future require sponsorship for a visa to remain in your current location?. *. Select.... Have you previously worked at or consulted for GitLab?. *. Select.... Do you have experience owning pricing and packaging enablement (e.g., sales training, launch communications, playbooks) for a B2B SaaS DevOps or DevSecOps product?. *. Select.... Have you created sales enablement materials specifically around pricing, such as ROI calculators, battle cards, or objection handling guides?. *. Select.... Are you able to independently pull and analyze sales or pricing data (e.g., win/loss, adoption metrics, pipeline analysis) without relying on a dedicated analyst?. *. Select.... Voluntary Self-Identification. For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.. . As set forth in GitLab’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.. Gender. Select.... Are you Hispanic/Latino?. Select.... Race & Ethnicity Definitions. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:. A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.. Veteran Status. Select.... Voluntary Self-Identification of Disability. . . Form CC-305. . Page 1 of 1. . . . OMB Control Number 1250-0005. . Expires 04/30/2026. . Why are you being asked to complete this form?. We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . www.dol.gov/ofccp. .. How do you know if you have a disability?. A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. . Disabilities include, but are not limited to:. . Alcohol or other substance use disorder (not currently using drugs illegally). . Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS. . Blind or low vision. . Cancer (past or present). . Cardiovascular or heart disease. . Celiac disease. . Cerebral palsy. . Deaf or serious difficulty hearing. . Diabetes. . Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders. . Epilepsy or other seizure disorder. . Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome. . Intellectual or developmental disability. . Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD. . Missing limbs or partially missing limbs. . Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports. . Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS). . Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities. . Partial or complete paralysis (any cause). . Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema. . Short stature (dwarfism). . Traumatic brain injury. Disability Status. Select.... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.. Submit application. Powered by.
Telegram
Linkedin
Twitter
Instagram
Facebook