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Senior Manager – Performance Marketing (Google Ads) at ALM Corp. Location Information: Anywhere in the World. . . Headquarters:. Toronto, Canada . URL:. . https://www.almcorp.com. . . ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we’re looking for a strategic leader with deep agency experience to own our Google Ads practice and mentor a high-performing team. Our website is www.almcorp.com.. . We are hiring a Senior Manager – Performance Marketing (Google Ads) to lead and scale our Google Ads department. You will be directly responsible for a team of 15 performance marketers, overseeing campaign strategy, execution, and profitability across a diverse portfolio of American SMB client accounts spanning multiple industries. This is a player-coach role: you will guide the team’s professional growth while staying hands-on with high-stakes accounts and strategic initiatives.. . The position is remote and you can be located anywhere globally. Prior agency experience is mandatory for this role.. . What You’ll Do. . . . Leadership & Team Management. . . Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.. . Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.. . Recruit, onboard, and retain top-tier paid search talent.. . . Strategy & Execution. . . Own the Google Ads P&L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.. . Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.. . Oversee Search, PMAX, Display, YouTube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.. . . Client & Commercial Growth. . . Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.. . Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.. . Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.. . . Innovation & Process. . . Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.. . Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.. . Champion a test-and-learn culture; allocate budget for R&D pilots and new beta features.. . . What You Bring. . Required. . . Mandatory prior agency experience — this role requires a proven background working within a digital marketing agency environment.. . 7+ years of hands-on experience managing Google Ads campaigns. . 3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.. . Demonstrated experience managing American SMB accounts across multiple industries.. . Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).. . Proven track record of improving ROAS/CPA, scaling accounts, and retaining SMB client revenue.. . Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.. . Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.. . . Preferred. . . Google Ads certifications (Search, Display, Video, Measurement, and Shopping).. . Experience with feed management platforms, SQL, or BigQuery for advanced reporting.. . Background in diverse SMB verticals including B2B lead generation, e-commerce, professional services, or local business campaigns.. . Familiarity with AI-assisted campaign management and LLM-optimized ad creative workflows.. . . . . To apply:. . https://weworkremotely.com/remote-jobs/alm-corp-senior-manager-performance-marketing-google-ads.