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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only) at Jobhire. Location Information: Anywhere in the World. . . Headquarters:. Bulgaria . URL:. . http://jobhire.ai. . . Description. CVM Lead (US Market). Location:. Remote . Job Type:. Full-time. About . JobHire.AI. JobHire.AI. is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.. Why This Role Now. We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.. That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.. What You'll Own. Funnel Conversion. Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.. Own first-purchase activation across the first 7 days.. Retention & Rebill. Differentiate renewal sequences by plan tier (1 / 3 / 6 month).. Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.. Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.. Reactivation. Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.. Recover revenue from a base that is currently dormant due to deliverability issues.. Add-on Monetization. Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.. Channel & Tooling. Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; . Customer.io. is the alternative).. Recover and maintain email domain reputation.. Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).. Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).. Measurement. Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.. Expected Outcomes. First 3 Months. Email deliverability restored to historical baseline.. Reactivation campaign launched with measurable incremental conversion against a holdout.. Differentiated renewal flows live for 1 / 3 / 6 month plans.. Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.. First 6 Months. SMS and web push live as ongoing production channels in lifecycle flows.. Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.. Measurable lift in month-1 rebill rate via differentiated and intervention flows.. Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.. Per-flow incremental revenue reported weekly via proper holdout methodology.. 12 Months. CVM channel contributing as a top-3 incremental revenue source for the company.. Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.. Process documentation and tooling stable enough to remove key-person risk.. We keep our hiring process quick and simple:. HR Introduction Call. Team Interviews. Challenge. Reference Check (with three prior managers). Requirements. You're a Fit If You Have. 3+ years operating CVM/lifecycle programs on the US market specifically.. . US b2c subscription.. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.. 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).. Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, . Customer.io. , or Klaviyo also relevant.. Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").. Real, hands-on experience launching web push and measuring its lift.. SQL good enough to pull your own segments and validate your own data.. A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.. A track record of measurable incremental revenue from CRM, ideally validated through holdout.. Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.. Nice to Have. Experience migrating off a damaged email domain.. Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).. iMessage Business / RCS experience.. Communication (speak English and Russian).. Benefits. Clear mandate and ownership from day one. You're the function, not a contributor to it.. The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.. Direct work with the CMO, CEO, and Growth PM. No layers, no politics.. A market where your work is directly visible to users searching for their next job — outcomes you can feel.. $4000-7000/month + 38DaysOff.. . To apply:. . https://weworkremotely.com/remote-jobs/jobhire-crm-cvm-lifecycle-retention-marketing-lead-us-b2c-subscription-only.