We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Online Paid Advertising Specialist (Full-Time, Exclusive Role) at Lime Holdings (PTY) Ltd. Location Information: Anywhere in the World. . Headquarters:. Cape Town, South Africa . URL:. . https://limemedia.co.za/. . . Employment Type:. . . . Full-time. . . . Exclusive (no agencies or freelancers with other clients). . . . Remote (with regular reporting and availability in your time zone). . . . . . Primary Objective:. . To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.. . Key Responsibilities:. . Campaign Management:. . . Create, manage, and optimize campaigns on Google Ads and Bing Ads.. . Set up and refine Search, Display, and Retargeting campaigns.. . Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads.. . Maintain multiple ad accounts across different brands or offers in the finance niche.. . . Performance Optimization. . . Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate).. . Eliminate underperforming segments, placements, or keywords.. . Scale winning campaigns while maintaining profitable CPA targets.. . Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions).. . . Campaign Expansion. . . Research and expand keyword targeting, audience segments, and placements.. . Test new ad formats and campaign structures.. . Propose and implement A/B tests for copy, creative, landing pages, and CTAs.. . . Creative Management. . . Provide creative direction or request specific creatives from internal teams.. . Collaborate with designers/video editors to source or refine assets for ads.. . Ensure ad assets comply with platform policies and are aligned with brand messaging.. . . Reporting & Strategy. . . Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.. . Prepare ad hoc reports when required.. . Bring proactive growth ideas and strategies to meetings and debriefings.. . . Required Skills & Competencies:. . Technical Skills. . Advanced-level experience in:. . . Google Ads (Search, Display, PMax, Retargeting). . Bing Ads. . . Bonus: Experience with. . . Meta Business Manager (FB/IG Ads). . TikTok Ads Manager. . . Proficient in:. . . Google Tag Manager. . Google Analytics (GA4). . Conversion Tracking setup & validation. . Audience segmentation & remarketing. . . Solid understanding of:. . . Keyword research tools. . Ad copywriting principles. . Campaign budget allocation. . CPA-based optimization strategies. . . Soft Skills. . . . Strong analytical mindset with data-driven decision making. . . . Proactive problem solver with a test-and-learn approach. . . . Excellent written and verbal communication skills. . . . Comfortable working independently with high accountability. . . . Strong time management and ability to juggle multiple projects/accounts. . . . Deliverables:. . . . Fully optimized and actively managed campaigns across designated platforms. . . . Weekly performance report (summary of spend, conversions, CPA, optimizations). . . . Monthly performance review (growth vs targets, insights, next steps). . . . Creative briefs or asset requests. . . . Strategic growth recommendations. . . . Documented testing roadmap and learnings. . . . Ideal Candidate Profile. :. . . . 3–5+ years of hands-on paid media experience (Search & Display focus). . . . Direct-to-consumer or lead-gen experience in finance or high-trust industries. . . . Familiarity with compliance-sensitive advertising and ad policy workarounds. . . . Performance-focused with a relentless drive to lower CPA and scale volume. . . . . . To apply:. . https://weworkremotely.com/remote-jobs/lime-holdings-pty-ltd-online-paid-advertising-specialist-full-time-exclusive-role.