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General Marketing Manager at Louis Law Group. Location Information: Anywhere in the World. . . Headquarters:. Louis Law Group PLLC . URL:. . http://www.louislawgroup.com. . . Please note that the hours for this position are Monday through Friday 9am to 6pm EST. Candidates not willing to work these hours will not be considered. . . Louis Law Group, a fast paced, forward thinking law firm is currently seeking an experienced General Marketing Manager to lead and execute our digital marketing initiatives. This is a fully remote, hands-on role with a primary focus on email marketing, social media marketing, and AI-powered automation. This position is not entry-level. Only experienced candidates with a demonstrated marketing track record will be considered.. Candidates with legal marketing or law firm marketing experience are highly desired, particularly those familiar with regulated industries, client intake funnels, and compliance-conscious messaging.. Key Responsibilities. • Plan, execute, and optimize email marketing campaigns, including newsletters, drip sequences, and automated workflows. • Manage and scale social media marketing efforts across relevant platforms, including content strategy, scheduling, engagement, and performance tracking. • Design and maintain AI-driven marketing automations to improve lead nurturing, follow-up, and operational efficiency. • Maintain a structured marketing calendar aligned with business and intake goals. • Monitor performance metrics and deliver clear, actionable reports to leadership. • Collaborate with leadership to align marketing strategy with firm priorities and growth objectives. • Ensure brand consistency, professionalism, and compliance across all marketing channels. Key Performance Indicators (KPIs). Success in this role will be measured by, including but not limited to:. • Email campaign performance (open rates, click-through rates, conversion rates, and deliverability). • Growth and engagement across social media platforms (follower growth, reach, engagement rate). • Lead generation and intake support metrics (qualified leads, follow-ups, and conversion trends). • Implementation and effectiveness of marketing automations (time saved, response speed, workflow accuracy). • Consistency in meeting marketing calendar deadlines and reporting expectations. Required Qualifications. • Proven, hands-on experience in email marketing and social media marketing. • Demonstrated experience using AI tools and marketing automation platforms. • Ability to analyze marketing data and adjust strategy based on performance. • Strong written communication skills and attention to detail. • Ability to work independently, manage deadlines, and execute without constant oversight. Portfolio Requirement (Mandatory). Applicants must submit a portfolio showcasing relevant marketing work. This should include examples of: . • Email marketing campaigns. • Social media accounts or campaigns managed. • Automation workflows or AI-assisted marketing systems (when available). Applications without a portfolio will not be considered.. Preferred Qualifications. • Legal marketing or law firm marketing experience (highly desired). • Experience marketing professional services or regulated industries. • Familiarity with CRM systems, intake workflows, and lead management. • Basic design, copyediting, or content production skills. . To apply:. . https://weworkremotely.com/remote-jobs/louis-law-group-general-marketing-manager.