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B2B Product Manager at Scholarshipowl. Location Information: Anywhere in the World. . Headquarters:. Yerevan, ER, 0002 Armenia . . Job description. About ScholarshipOwl. ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.. We help . students win more scholarships. and help . brands win the next generation of customers. — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.. The Role. We’re looking for a . Senior Product Manager (B2B). to lead the evolution and growth of our early-stage brand platform, . ScholarshipOwl for Business. . This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes.. This role is not just about building features — . you’ll be directly responsible for product growth and shaping our go-to-market strategy. . You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption.. This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments.. Your First 6–12 Months. Create and execute the B2B product and go-to-market strategy. , working closely with the VP of Product and CEO. Define and drive the . product’s role in customer acquisition, activation, and expansion. Partner with . Sales. to drive growth and define how product supports a hybrid sales + product-led GTM motion. What You’ll Do. Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue. Drive product strategy, roadmap, and prioritization for B2B products. Lead cross-functional collaboration with . sales, engineering, and design. Conduct continuous product discovery with both internal and external stakeholders. Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics. Improve onboarding, targeting, segmentation, and campaign performance UX. Validate and deliver new campaign model. Job requirements. What You’ll Bring. 5+ years of product management experience, with a . strong B2B. background. Experience working in . early-stage or ambiguous product environments. Track record of driving . product-led growth. or working closely with . sales/marketing. Strong strategic thinking and roadmap ownership. Hands-on experience with . continuous product discovery. in B2B settings. Comfort using tools like Mixpanel, HubSpot, and Notion. Fluency with . lean development. , fast iteration, and cross-functional execution. Bonus: Background in marketing tech, adtech, or demand generation platforms. How We Work. We’re a remote-first, bootstrapped startup with a bias toward action. We value:. Business outcomes over outputs. Fast, scrappy iteration over perfection. Honest, clear communication over politics. User trust over short-term growth hacks. Autonomy with accountability. — no micromanaging. Why Join Us?. You’ll shape the future of a category-defining B2B product that gives brands a new, high-ROI channel to reach Gen Z through education and purpose. You’ll also:. Own high-impact, 0→1 initiatives. Shape go-to-market strategy, not just execution. Work closely with the VP of Product, CEO, and Head of Sales. Operate in a fast, nimble team where your work matters deeply. Ready to help brands win the next generation of customers — while helping students win their futures?. Apply now and help us define the future of scholarship marketing.. All done!. Your application has been successfully submitted!. Other jobs. . To apply:. . https://weworkremotely.com/remote-jobs/scholarshipowl-b2b-product-manager.