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Performance Marketing Specialist at The CareSide. Location Information: Anywhere in the World. . Headquarters:. Perth, Australia . URL:. . https://www.thecareside.com.au/. . . The CareSide is looking to bring on a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We’ve dabbled in TikTok in the past and are open to exploring other channels as well. . . . . As a freelancer, you won’t be viewed as a line item. Instead, you’ll play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. You’ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.. . . . You won’t be working in a silo. You’ll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn’t just about spend and ROAS — it’s about knowing the buyer, reading the market, and tapping into human psychology.. . . . We’re looking for someone hands-on, strategic, and ready to get into the weeds with us.. . . . Qualifications:. . . . 4+ years of experience managing paid search and paid social campaigns for B2C brands. . . . Strong understanding of Meta’s algorithm and the types of creatives that resonate on Facebook and Instagram. . . . Proven track record of optimizing Google PPC campaigns to drive down acquisition costs. . . . Sharp analytical skills with the ability to separate signal from noise in campaign data. . . . Comfortable working independently and collaboratively in a remote environment. . . . Bonus points if you have experience advertising on Reddit, TikTok, or YouTube. . . . . . Responsibilities:. . . . Deliver monthly reports with clear, actionable performance insights. . . . Work with the web lead to execute A/B tests across Google Ad campaigns . . . . Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy. . . . Propose recommendations for new campaign strategies. . . . Collaborate with our designers and content team to create high-performing ad creatives. . . . Participate in sprint reviews (every 6 weeks), monthly check-ins, and the occasional virtual social. . . . Make positive contributions to the team culture and work environment. . . . . . Compensation: $50-$80 USD per hour. . Location: United States, Canada, or Europe. . To apply:. . https://weworkremotely.com/remote-jobs/the-careside-performance-marketing-specialist.