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Go-to-Market Specialist at Weekday AI. This role is for one of the Weekday's clients. Min Experience: 1 years. Location: India. JobType: full-time. We are looking for a dynamic and motivated professional to join our team as an . All Things GTM Specialist. . This role is designed for individuals who are passionate about strategy, execution, and driving growth through effective go-to-market (GTM) initiatives. As part of our GTM team, you will play a critical role in bridging the gap between product, marketing, sales, and customer success, ensuring our offerings reach the right audience with maximum impact. If you thrive in fast-paced environments, enjoy problem-solving, and are eager to grow your career in GTM, this role is the perfect fit.. Responsibilities:. . . Go-to-Market Strategy Execution. : Support the development and execution of GTM plans for new product launches, feature rollouts, and campaigns across multiple markets. . . . Cross-Functional Collaboration. : Work closely with product, sales, marketing, and customer success teams to ensure alignment and successful delivery of GTM initiatives. . . . Market Research & Analysis. : Conduct competitor analysis, market trend evaluations, and customer insights research to inform GTM strategies. . . . Sales Enablement. : Assist in creating sales collateral, playbooks, and training materials to empower sales teams with the right narratives, positioning, and tools. . . . Campaign Support. : Collaborate with marketing teams to design and implement demand-generation campaigns that align with GTM goals. . . . Performance Tracking. : Monitor KPIs and metrics to assess the effectiveness of GTM strategies, providing regular updates and recommendations for improvement. . . . Process Improvement. : Identify bottlenecks in GTM processes and suggest improvements to increase efficiency and effectiveness. . . . Customer-Centric Focus. : Support efforts to enhance customer experience by aligning GTM activities with customer needs and feedback. . . Required Skills & Competencies:. . . GTM Expertise. : Strong understanding of go-to-market strategies, frameworks, and execution best practices. . . . Analytical Thinking. : Ability to analyze data, market trends, and performance metrics to generate actionable insights. . . . Collaboration. : Proven ability to work across teams and manage stakeholders to ensure smooth execution of initiatives. . . . Communication. : Strong written and verbal communication skills to craft clear, compelling messaging and articulate GTM strategies. . . . Project Management. : Experience in managing timelines, coordinating deliverables, and ensuring on-time project completion. . . . Adaptability. : Comfortable working in a fast-paced, dynamic environment with changing priorities. . . . Creativity & Problem-Solving. : Ability to think outside the box and find innovative solutions to GTM challenges. . . Qualifications:. . Bachelor’s degree in Business, Marketing, Economics, or related field. . . . 1–3 years of experience. in go-to-market strategy, product marketing, sales enablement, or related roles. . . Experience working in startups, SaaS, or product-driven environments is highly preferred. . . Familiarity with CRM, marketing automation tools, and analytics platforms is a plus.. . Company Location: India.