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Digital Marketing Manager at Pavago. Job Title: Digital Marketing Manager (Paid + Organic Growth). Employment Type:. Full-Time (Remote). . Working Hours:. U.S. Time Zones. About the Role. We’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms.. You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic.. This is not a coordination role. This is execution, testing, and iteration.. What You’ll Own. 1. Paid Media Strategy & Execution. Build and manage campaigns across . Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms. . Design full-funnel strategies for B2B lead generation and revenue growth . Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization . Write high-converting ad copy and guide creative direction . Continuously test audiences, messaging, and formats . 2. Organic & Social Growth. Own organic presence across . LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms. . Develop and execute content strategies aligned with paid campaigns . Test hooks, messaging, and formats organically before scaling through paid . Build audience engagement, brand visibility, and inbound demand . Identify platform-specific growth opportunities and trends . 3. Optimization & Scaling. Monitor performance daily and make proactive adjustments . Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies . Optimize for . CPL, CPA, ROAS, and conversion rates. . Identify scaling opportunities while maintaining efficiency . Stay ahead of platform updates, algorithm changes, and privacy shifts . 4. Analytics, Tracking & Attribution. Track and analyze performance across all channels (paid + organic) . Own . conversion tracking, pixel setup, event tracking, and UTM structure. . Use . Google Analytics (GA4), Tag Manager, and platform dashboards. to evaluate funnel performance . Build clear, insight-driven reports (not just data dumps) . Translate performance into actionable growth decisions . 5. Cross-Channel & Team Collaboration. Align marketing efforts with sales and revenue goals . Provide feedback on creatives, landing pages, and messaging . Collaborate with design and content teams to improve performance . Contribute to broader growth initiatives across marketing and lifecycle . Required Experience. 3+ years of . hands-on digital marketing experience across both paid and organic channels. . Strong experience with . Google Ads, Meta, and LinkedIn (platform-native execution required). . Proven ability to generate . B2B leads and measurable pipeline impact. . Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.) . Deep understanding of . PPC fundamentals, audience segmentation, and funnel optimization. . Strong knowledge of . conversion tracking, attribution models, and analytics tools. . Hands-on experience with . GA4 and Google Tag Manager. . Ability to independently launch, manage, and scale campaigns . Strong copywriting and messaging skills focused on conversion . Preferred Experience. Experience with . organic social media growth and content strategy. . Familiarity with . CRM and automation tools (HubSpot, Salesforce, Marketo). . Experience managing multiple accounts or large ad budgets . Creative tools experience (Canva, Adobe Suite) . Google Ads / Meta certifications . What a Typical Day Looks Like. Review performance dashboards across paid and organic channels . Adjust budgets, bids, targeting, and creatives . Launch new campaigns, tests, or content initiatives . Analyze funnel performance and identify bottlenecks . Collaborate with design/content on new assets . Share insights and recommendations . Execution. Testing. Optimization. Across all channels.. KPIs You’ll Be Measured On. Cost Per Lead (CPL) / Cost Per Acquisition (CPA) . Return on Ad Spend (ROAS) . Conversion Rate (CVR) . Organic engagement and inbound lead contribution . Pipeline and revenue growth . Budget efficiency . Performance is measurable. So is success.. Interview Process. Application Review . Initial Interview (strategy + channel experience) . Technical Interview (campaign deep dive + real scenarios) . Final Interview. #Meta. Company Location: Colombia.