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Creative Strategist - Google and YouTube Ads at LDX Digital. 👋 What’s The Company Like?. LDX Digital. is a cutting-edge . digital marketing agency. specializing in performance-driven advertising. We partner with . eCommerce brands. to create engaging and . impactful ad campaigns that deliver exceptional results. . . Our team is . fully remote and globally diverse,. united by a shared passion for creativity and innovation.. If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.. 💻 What We Want You To Do. As a . Creative Strategist. at LDX Digital, you will play a . pivotal role at the intersection of data, creativity, and digital storytelling. . . Your mission. is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across . Google platforms, including YouTube, Search, Display, and beyond. . You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.. Our focus is on Performance. , ensuring our clients are hitting their KPIs consistently with the . best in house creative and design strategy. . 🎯 Responsibilities. Market Research & Trend Analysis. . . Proactively monitor. digital platforms such as . YouTube, Instagram, and TikTok. to identify emerging creative trends and behavioural shifts.. . . Leverage tools like Google Trends, Think with Google, and YouTube Analytics . to forecast content opportunities.. . Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.. . Competitive & Landscape Analysis. . . Conduct in-depth analysis of competitor campaigns. using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.. . Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.. . Creative Performance Analysis. . . Analyze live ad campaigns to determine creative effectiveness,. identifying what drives performance across demographics and platforms.. . . Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) . to dissect engagement metrics and recommend creative pivots.. . Champion a . test-and-learn culture. by hypothesizing, testing, and iterating on creative approaches based on performance data.. . Writing & Developing Creative Briefs. . . Author clear, data-informed creative briefs. that align with business goals, campaign objectives, and audience insights.. . Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.. . . Collaborate with internal designers, copywriters and videographers . to bring ideas to life, ensuring alignment with our campaign KPIs.. . . Creative Project Management. . . Oversee multiple concurrent creative projects. , from ideation through execution and performance review.. . . Collaborate cross-functionally. with marketing, product, brand, and legal teams to ensure timely and accurate delivery.. . . Utilize tools such as Clickup, Sheets, and Google Workspace. to manage workflows, timelines, and communication.. . 🤝 You’re Perfect If You Have. . . 3+ years of experience. in digital marketing, creative strategy, or performance advertising.. . . Strong grasp of marketing analytics. and ability to translate data into actionable creative decisions.. . . Strong understanding of Media-buying and Sales data. is required. . . Excellent communication and brief-writing skills.. . Experience with creative tools such as . Figma, Canva, or Adobe Creative Suite is a plus. .. . Experience working with global brands or in a fast-paced tech environment.. . . Knowledge of Google Ads, YouTube Ads, and programmatic. advertising best practices.. . Knowledge of . META Ads and Tik Tok Ads. . . Comfort with storytelling across diverse cultures and markets.. . Company Location: South Africa.