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39665197158 - Senior Product Analyst at Activate Talent. Position: . Senior Product/Marketing Analyst. Job Type: . Full-Time - 100% Remote. Working hours:.  8 am - 5 pm EST, Flexible. ABOUT THE ROLE. We are seeking a Senior Product/Marketing Analyst. This role is crucial for driving data-informed decisions across our product and marketing efforts for our brands. You will be responsible for analyzing complex datasets, generating actionable insights, and collaborating with cross-functional teams to improve product performance, marketing campaign effectiveness, and overall business growth. The ideal candidate is a data-driven storyteller with a strong understanding of product and marketing analytics, and business acumen, coupled with expertise in a modern data science tech stack.. DUTIES & RESPONSIBILITIES. . Analyze product usage, user behavior, and marketing campaign performance to identify trends, patterns, and opportunities for improvement.. .  Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights to product and marketing teams.. . Collaborate with product managers and marketers to define metrics, design experiments, and interpret results.. . Build and deploy data pipelines and models to automate reporting and analysis processes.. .  Proactively identify and investigate data anomalies and discrepancies.. .  Present findings and recommendations to stakeholders in a clear and concise manner.. . Contribute to the development and improvement of our data infrastructure and analytical tools together with the FTE product analytics team.. . . QUALIFICATIONS. . Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science).. . At least 5 YOE but preferably 7+ of experience in product and/or marketing analytics.. . Strong understanding of statistical concepts (e.g., hypothesis testing, regression analysis, time series analysis).. . Proficiency in SQL and experience working with large datasets.. . Strong analytical and problem-solving skills.. . Experience in e-commerce businesses.. . . Experience with the following technologies:. . Version Control: Git, GitHub, GitHub Actions. . Infrastructure: AWS (S3, ECR, EKS). . Data Science: Databricks, MLflow. . Development: Python, Anaconda, Poetry/Pipenv (or piplock). . Reporting & Visualization: Tableau, Streamlit. . Workflow Orchestration: GitHub Actions, Prefect (or Airflow). . . PREFERRED. . Master’s degree in a related field.. . Experience with subscription-based business models.. . Knowledge of MLOps tools (e.g., SpiceRack) and hyperparameter optimization (e.g., Ax, Optuna).. . Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical audiences.. . Company Location: South Africa.