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Content Marketing Lead for an European Company (Remote) at Paired. Paired is a global . staffing. and r. ecruiting agency. that specializes in pairing . remote work with top-tier talent!. We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.. We’re looking for a hands-on . Content Marketing Lead. . You’ll own the clients content pipeline, including publishing 5-7 high-quality pieces of content per day on both Instagram and LinkedIn. The content’s goal is to turn that content into engagement, conversions and leads. Your content will reach hundreds of thousands of international students every week. . You'll have the opportunity to have full creative freedom to refine our voice, experiment with formats, and track the performance of each campaign to optimise for long-term growth.. It’s worth noting that this is an execution-first role, which will later evolve into managing a team of content creators.. You’ll have full ownership of our content system, including creating, improving, and optimising it end-to-end.. This is not a corporate social media manager role with endless meetings. It’s a creator-operator role where you’ll work closely with the founder and move at lightning speed. An exciting challenge you’ll be working on is growing their new Instagram account from the ground up. This is an opportunity to shape its identity, experiment with strategies, and double down on high-performing content.. Your Key Responsibilities. Instagram (60%):. . Post 4-6 daily pieces across Reels, Stories, Carousels, and Posts.. . HERE’s an example IG reel that you could create in this role. We encourage you to bring your own unique spin and ideas to the table.. . Repurpose content from archives, LinkedIn posts, pitch decks, and archived stories to create new IG reels and IG stories.. . Script short-form content for the founder.. . Set up and test ManyChat automations for each Reel/Story.. . Use creative audio and text hooks to engage our target audience (international students).. . Oversee final video edits (with our editor) or make quick edits in Veed.io.. . LinkedIn (25%). . Create and publish 1 LinkedIn post per day using proven techniques.. . Experiment with new content formats to hit global virality.. . Create beautiful carousels using proven templates that resonate with our audience.. . Here’s an example of a carousel you could create. . . Own the entire content process: Ideation → Graphic Design → Copywriting → Scheduling.. . Transform Zoom call transcripts into compelling carousels and text posts to test unique content formats.. . Track performance and double down on what works.. . Leverage ChatGPT and world-class AI tools to perfect LinkedIn Posts.. . Repurpose IG content to LinkedIn (and vice versa), tweaking and adapting it creatively to maximise engagement across platforms.. . Other Marketing tasks (15%). . Use templates to write clear, engaging webinar emails that get results.. . Manage and streamline the content pipeline in Notion/Airtable, ensuring a smooth and efficient workflow.. . Continuously improve workflows, SOPs, and content organisation, making processes faster and more scalable.. . You will work directly with CEO & Founder, gaining exposure to key decisions and company strategy.. . . You’ve generated leads through content, particularly on Instagram and/or LinkedIn.. . You understand marketing psychology and can easily reverse-engineer what makes a post perform.. . Strategic Ownership mindset - you’ll take full responsibility for the entire marketing engine and make strategic decisions every step of the way.. . Impeccable Attention to Detail - you triple-check automations, copy, and format to ensure content is flawless before content goes live.. . Strong copywriting skills - you write like people talk, making content feel natural.. . Experience with Instagram tools such as . ManyChat. .. . Proficient in graphic design tools like Canva to create eye-catching, on-brand visuals.. . Bonus: . . Worked in an early-stage start-up.. . Working with a remote team.. . Worked with email marketing tools (ConvertKit, Hubspot, Mailchimp). . Company Location: Mexico.