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Senior Lifecycle Marketing Manager (Remote - US) at Jobgether. This position is posted by Jobgether on behalf of Apollo.io. We are currently looking for a Senior Lifecycle Marketing Manager in the United States.. This is a high-impact role for a growth-minded marketing leader passionate about using data, automation, and AI to shape the customer journey. You will own key parts of the full-funnel lifecycle strategy—from onboarding to retention—and craft personalized campaigns that drive conversion, product adoption, expansion, and loyalty. Working cross-functionally with Sales, Product, and Marketing, you’ll be empowered to lead experimentation, leverage powerful tech tools, and help define how prospects become long-term advocates in a fast-paced, AI-native environment.. . Accountabilities:. . Design and execute full-funnel lifecycle campaigns—onboarding, adoption, upsell, retention—tailored by behavior, tier, and segment.. . Continuously optimize early-stage journeys to maximize product activation and free-to-paid conversion.. . Collaborate with Product Marketing and Product teams to create timely, relevant messaging for upsell and cross-sell opportunities.. . Develop data-driven churn prevention strategies, including signal-based journeys and high-touch Customer Success interventions.. . Launch and analyze high-volume experiments using first-party data and AI-enhanced workflows.. . Integrate AI into lifecycle operations for campaign QA, reporting, and journey design at scale.. . Act as a strategic connector between lifecycle, GTM, and product teams to synchronize messaging and timing.. . Work with RevOps and Marketing Ops to build analytics infrastructure that supports actionable insight across the user lifecycle.. . . . 7+ years of experience in B2B SaaS with a focus on lifecycle marketing and CRM-integrated campaign strategy.. . Strong command of marketing automation tools such as Customer.io, Braze, Iterable, Marketo, or similar.. . Demonstrated ability to design experiments, interpret lifecycle data, and convert insights into action.. . Proven success collaborating with cross-functional teams in high-growth environments.. . Comfortable using AI to write, optimize, and scale lifecycle programs.. . Clear communication skills, proactive mindset, and strong ownership of performance outcomes.. . Company Location: United States.