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Email Marketing Specialist at Hire Overseas. We’re looking for an . Email Marketing Specialist. who knows how to turn engagement into growth.. You’ll take ownership of all things email — from strategy to execution — using . Klaviyo. to optimize campaigns, flows, and deliverability for a digital wellbeing brand. This is a hands-on role for someone who understands email performance metrics, can write with clarity and warmth, and knows how to build systems that retain and re-engage customers.. You’ll be joining a small, collaborative team where your work directly impacts the business.. Why You’ll Want to Join. You will be paid in . USD. (bi-monthly: every 15th and 30th). Up to . 14 days. of Paid Time Off annually (starting Day 1). Observance of . Holidays. (based on your location). 100% remote. work setup (must be available during . London GMT hours. ). Work directly with the founder and help shape the company’s communication strategy. Be part of a purpose-driven wellness brand helping people move, breathe, and feel better. What You’ll Work On. Email Campaigns and Strategy. Plan, schedule, and execute . weekly newsletters, announcements, and promotional campaigns. in Klaviyo. Review existing email flows (welcome, trial conversion, churn, win-back) and optimize them for engagement and conversion. Audit campaigns for . deliverability, open rates, and click performance. , making data-driven improvements. Maintain a consistent tone and style that aligns with the brand’s approachable, human voice. Retention and Lifecycle Optimization. Identify customer journey opportunities across free trials, subscriptions, renewals, and reactivations. Build, test, and refine . automated flows. based on behavior, segmentation, and lifecycle triggers. Collaborate with the founder on campaign ideas and audience targeting strategies. Report on campaign metrics, trends, and learnings — and turn insights into actionable next steps. Execution and Collaboration. Manage all aspects of Klaviyo campaigns including setup, segmentation, testing, and analytics. Work with the small internal team to source graphics and class updates (no heavy design work required). Keep the focus on . clarity, deliverability, and value. , not flashy templates or gimmicks. Stay on top of email best practices, compliance, and platform changes. What You Bring. 3–5 years of hands-on experience. managing email campaigns, ideally for a . subscription or DTC brand. Expert knowledge of . Klaviyo. including flows, segmentation, A/B testing, and reporting. Strong understanding of . email deliverability, retention metrics, and lifecycle marketing. Analytical mindset — able to turn campaign data into practical strategy updates. Excellent written communication with a brand-aware, authentic tone. Available to work within the . London GMT time zone. Organized, self-motivated, and comfortable managing multiple campaigns at once. Nice to Have. Experience with . wellness, lifestyle, or fitness subscription brands. Familiarity with . Shopify. and customer lifecycle integrations. Understanding of . conversion copywriting. or light HTML editing for email customization. Knowledge of . churn reduction. and reactivation strategies. How to Apply. Please include:. Your . updated resume. highlighting Klaviyo and email marketing experience. A short . 1–2 minute Loom video. introducing yourself and describing your approach to optimizing email engagement and retention. 2–3 examples. of campaigns, flows, or performance reports you’ve worked on. Only candidates who submit a Loom video will move forward.. If you’re an analytical, brand-aware marketer who knows Klaviyo inside out and loves turning insights into results, this is your chance to help a growing digital wellness brand connect meaningfully with its community.. Application Process Overview. Our comprehensive selection process ensures we find the right fit for both you and our clients:. Initial Application.  - Submit your application and complete our prequalifying questions. Video Introduction.  - Record an video introduction to showcase your communication skills and work experience. Role-Specific Assessment.  - Complete a homework assignment tailored to the position (if applicable). Recruitment Interview.  - Initial screening with our talent team. Executive Interview.  - Meet with senior leadership to discuss role alignment. Client Interview.  - Final interview with the client team you'd be supporting. Background & Reference Check. - Professional reference verification. Job Offer.  - Successful candidates receive a formal offer to join the team. Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.. Company Location: Philippines.