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Search and Marketplaces Media Manager at Nood. About Nood. Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.. As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use.. Role Overview. The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth.. What You’ll Own. You will:. Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency.. Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments.. Build and maintain clean account structure, consistent naming, and a documented testing roadmap.. Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next.. Translate ad + search term learnings into clear cross-functional priorities for:. creative testing briefs (hooks, angles, claims, formats). landing page focus areas (CRO inputs). Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations). Key Responsibilities. 1) Google Ads Ownership (DTC Acquisition). Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute).. Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing.. Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment.. Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch).. Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap.. 2) Amazon / Marketplace Advertising (Retail Media). Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense.. Establish repeatable playbooks for:. new SKU launches. promo and tentpole moments (Prime Day, BFCM, seasonal events). budget pacing and spend efficiency during high-volume windows. Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing).. Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.”. 3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale). Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset.. Produce a weekly scorecard that includes:. spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation. CAC proxy and cohort-quality signals where available. query/keyword and product target insights (winners/losers). what changed, why, and what’s next. Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly).. Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early.. 4) Cross-Functional Collaboration. Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops.. Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness.. Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails.. Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned.. What Success Looks Like. First 30 Days: Stabilize + Build Structure. Audit and rebuild/clean core Google and Amazon account architecture where needed.. Establish consistent naming, budgets, and a testing cadence.. Ship a weekly reporting format that leadership can rely on without interpretation gymnastics.. Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency.. Days 31–60: Improve Efficiency + Increase Signal. Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction.. Deliver 6–10 documented tests with decisions (keep/kill/iterate) and measurable learnings.. Provide recurring creative and onsite insights that translate into visible changes in performance output.. Days 61–90: Scale with Guardrails + Codify Playbooks. Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly.. Improve predictability: leadership understands what’s happening, why, and what to do next.. Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable.. Who You Are. You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing.. You can translate data into decisions and communicate crisply to executives and creative partners.. You’re pragmatic about attribution and focus on what’s controllable and repeatable.. You thrive in lean, fast-moving environments where you own outcomes and move quickly.. Requirements. Must-Haves. 3 - 6+ years of hands-on PPC management in ecommerce (in-house, agency, or hybrid).. Strong experience with Google Ads for direct response performance (Search + Shopping/PMax).. Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks.. High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives.. Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs.. Strong communication and stakeholder management—clear, calm, and action-oriented.. Nice-to-Haves. Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC.. Beauty / skincare / devices / regulated-claims-adjacent category experience.. Experience using Amazon analysis tooling (Helium10, JungleScout, etc.).. Familiarity with cohort-quality signals and LTV thinking (even if you don’t own lifecycle).. Company Location: United States.