SERM / Reputation Manager at Gypsy Collective

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SERM / Reputation Manager at Gypsy Collective. 🧭 What makes you a great match:. . 3+ years in SEO, SERM, or brand protection within the iGaming industry;. . Solid understanding of search engine algorithms, black hat tactics, and suppression techniques;. . Strong existing network of SEO/SERM vendors (ideally tested within iGaming verticals);. . Proficiency in SEO tools (Ahrefs, SEMrush, Serpstat, Google Search Console, etc.);. . Excellent coordination, communication, and vendor management skills;. . Analytical thinking, proactive problem-solving, and resilience under pressure.. . 📋 Your daily adventures:. . Develop and execute our SERM (Search Engine Reputation Management) strategy to ensure positive brand visibility across search engines;. . Detect and counteract brand impersonation, scam sites, clone domains, or misleading SERP results;. . Coordinate and manage external SEO/SERM partners working across all company products;. . Monitor branded queries to suppress negative or unauthorized content using technical SEO, link building, and other tactics;. . Collaborate with marketing, legal, and product teams on brand safety initiatives;. . Conduct regular SERP audits, competitor analysis, and reporting on brand-related traffic risks;. . Actively manage and grow our vendor database — selecting only those with proven iGaming experience.. . Company Location: Spain.