We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

VP of International Expansion at Freebird. Freebird is one of the fastest-growing direct-to-consumer personal care brands, built for people who want to look and feel their best. We’ve grown into a 9-figure business by simplifying grooming routines and delivering unmatched customer experiences across our ecosystem of products and content.. Now, we’re expanding internationally — and we need an experienced operator to lead the charge.. 🌎 The Opportunity. We’re hiring a . VP of International Expansion. to build and execute Freebird’s global growth strategy. You’ll be responsible for architecting the full . international roadmap. — from planning and compliance to launch and optimization — across Shopify Plus (via Shopify Markets), Amazon, paid media, and operational functions.. This is a . cross-functional leadership role. that requires someone who has . done this before. . You’ll bring structure, clarity, and velocity to one of Freebird’s most important growth initiatives.. 💼 What You’ll Own. Strategic Planning & Roadmap. . Build the go-to-market plan for phased international rollout (starting with Canada, UK, EU, AU) . . Lead market research, competitive analysis, pricing, tax/duties, and customer experience modeling . . Determine launch order, channel mix (DTC, Amazon), and expansion levers per market . . Cross-Functional Execution & Project Leadership. . Own the international expansion roadmap and align all stakeholders around a clear, trackable plan . . Coordinate execution across Paid Media, Creative, eCommerce, CX, Product, Finance, Amazon, and Operations . . Run sprint-based cross-functional meetings to ensure progress, remove roadblocks, and hit launch dates . . Platform Setup & Operational Launch. . Leverage . Shopify Plus + Shopify Markets. to manage localized sites, payments, currencies, and checkout experiences . . Ensure compliance with tax, import/export laws, and privacy regulations (GDPR, etc.) . . Partner with legal, 3PLs, and tech vendors to ensure seamless fulfillment, customer support, and CX . . Localization & GTM Optimization. . Localize site experiences, product pages, policies, FAQs, and packaging (where needed) . . Support creative and media teams in adapting messaging, content, and offers for international markets . . Spin up international ad accounts and Amazon Global marketplaces with appropriate campaign structure and attribution . . Optimization & Scale. . Identify and track KPIs to improve performance post-launch (CAC, LTV, CVR, ROAS, CX, fulfillment, etc.) . . Test pricing, offers, creative, site UX, and customer journey in each market to optimize . . Develop repeatable playbooks for launching new markets efficiently. . . 5–10+ years in . DTC/eCommerce/subscription or CPG. . . . Hands-on experience leading international expansion. for a consumer brand (DTC + Amazon ideally) . . Strong knowledge of . Shopify Plus, Shopify Markets. , and the international tech/payments/ops ecosystem . . Deep understanding of tax, compliance, fulfillment, shipping, localization, and go-to-market nuances . . Excellent project management, communication, and leadership across multiple functions . . A bias for action, ownership, and doing things right the first time. . 🌟 Bonus If You’ve.... . Launched both . English-speaking and EU/international markets. . . Scaled subscription businesses with global infrastructure (e.g., Recharge, Klaviyo, Meta, Google) . . Built or contributed to playbooks for global market entry. . Company Location: United States.