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Marketing Growth Team Lead at Three Trader. We are seeking a dynamic Marketing Growth Team Lead to join our marketing team at ThreeTrader, a trading brokerage firm. The ideal candidate will be a results-oriented marketer with a passion for driving customer acquisition, engagement, and retention in the financial services industry. As the Marketing Growth Team Lead, you will play a pivotal role in expanding our customer base, optimising marketing channels, and implementing data-driven strategies to maximize growth and revenue.. Key Responsibilities. Growth Strategy Development:. . Develop and execute comprehensive marketing strategies that align with the company’s growth objectives and business goals.. . Design and lead multi-channel marketing campaigns that target retail traders across various asset classes (forex, commodities, cryptocurrencies etc.).. . Collaborate with the leadership team to set marketing KPIs and growth targets (e.g., customer acquisition, lifetime value, engagement metrics).. . Customer Acquisition & Lead Generation:. . Identify and implement scalable customer acquisition strategies across paid search, social media, content marketing, affiliate marketing, email marketing, and SEO.. . Optimise marketing funnels to convert leads into active, long-term clients.. . Manage and optimise advertising budgets, analyzing cost-per-acquisition (CPA) and return on investment (ROI) metrics.. . Explore new channels and partnerships to increase brand visibility and expand market share.. . Market Segmentation & Personalisation:. . Segment potential and existing clients to create personalised marketing messages and campaigns.. . Leverage customer data and analytics to identify high-value segments and tailor offers, content, and ads to specific user groups.. . Use customer insights to develop targeted content that resonates with both beginner and experienced traders.. . Retention & Customer Engagement:. . Develop and implement customer retention strategies to reduce churn and maximise customer lifetime value (CLV).. . Optimise onboarding and activation processes to ensure new customers understand the platform, tools, and trading strategies.. . Create email, push, campaigns to keep customers engaged and encourage them to trade more frequently.. . Analyse user behaviour and feedback to improve engagement strategies and create a loyal customer base.. . Data-Driven Campaigns & Analytics:. . Utilise analytics tools to track and measure the performance of marketing campaigns.. . Conduct A/B tests, multivariate tests, and other experiments to improve user acquisition and conversion rates.. . Report on campaign performance, customer acquisition costs, conversion rates, and other key metrics to senior management.. . Collaboration & Stakeholder Management:. . Work closely with sales, marketing teams to align marketing efforts with the product roadmap and customer needs.. . Collaborate with compliance and legal teams to ensure all marketing materials adhere to regulatory requirements in the trading industry.. . Manage external agencies and vendors as needed to execute campaigns, including affiliate networks, media partners, and creative agencies.. . Branding & Positioning:. . Strengthen the company’s brand identity and reputation within the trading and investment community.. . Develop thought leadership content, such as blogs, KOL collaboration, to position the company as an authority in the trading space.. . Ensure that the company’s unique value proposition is clearly communicated across all marketing channels.. . Must have:. . Bachelor’s degree in Marketing, Business, Finance, or a related field.. . Proven experience in marketing within the financial services, trading, or fintech sectors.. . Solid understanding of trading products, platforms, and financial markets.. . Expertise in performance marketing (e.g., Google Ads, Facebook Ads, LinkedIn Ads).. . Experience with email marketing, CRM systems (e.g., HubSpot, Salesforce), and marketing automation tools.. . Strong analytical skills and experience with data analysis and performance reporting tools (e.g., Google Analytics, Tableau).. . Familiarity with SEO, SEM, content marketing, and affiliate marketing strategies.. . Ability to thrive in a fast-paced, high-pressure environment.. . Nice to have:. . Experience in a growth marketing role within a brokerage, trading platform, or fintech startup.. . Experience with mobile app marketing and increasing customer acquisition through mobile platforms.. . Knowledge of financial regulations and compliance in marketing, especially in the brokerage and investment sectors.. . Expertise in customer segmentation, lifecycle marketing, and retention strategies.. . Strong network and relationships with industry influencers and affiliate partners.. . Company Location: Japan.