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Media Buyer - LATAM at Huzzle. About Huzzle. At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.. Role Type: Full-time. Engagement: Independent Contractor . Job Summary. We’re looking for an . experienced Media Buyer / Performance Marketing Specialist. with deep expertise in . Meta Ads for lead generation. . The ideal candidate understands not just how to run campaigns—but how to make data-driven decisions that directly impact CPL, conversion rates, and pipeline growth. You’ll own the full campaign cycle—from audience research and ad creative analysis to funnel split-testing and optimisation.. Key Responsibilities. Strategise, launch, and optimise . Meta lead generation campaigns. with a focus on cost-effective scaling. . Interpret campaign metrics beyond surface-level KPIs—understanding which metrics truly “move the needle.” . Analyse . video ad performance. using data insights to identify what’s working, what’s not, and why. . Plan and execute . split tests across funnels. , prioritising tests that drive the biggest performance impact. . Collaborate with creative and copy teams to develop compelling ad messaging and visual concepts. . Write and refine ad copy that converts—balancing creativity with analytical precision. . Report on campaign performance and provide actionable recommendations backed by data. . Proven experience managing . Meta Ads for lead generation. (not e-commerce). . Strong understanding of Meta optimization metrics and ad delivery mechanics. . Analytical mindset with the ability to turn data into actionable insights. . Experience with funnel split-testing and A/B testing frameworks. . Strong . copywriting. skills—capable of producing persuasive, conversion-focused messaging. . Familiarity with CRMs, tracking tools, and performance dashboards. . Ability to work independently in a fast-paced, results-oriented environment. . Company Location: Costa Rica.