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VP of Growth Marketing at Eminus Group. About the Role. Seeking a data-driven, strategic leader to take full ownership of digital growth and performance marketing for a fast-scaling DTC wellness brand. This role is responsible for accelerating growth across acquisition, retention, and eCommerce performance—driving revenue and building a high-performing team. The ideal candidate is a results-oriented marketer with deep experience in DTC and CPG, a passion for health and wellness, and a track record of scaling high-growth brands.. Key Responsibilities. Growth Strategy & Revenue Ownership. . Own end-to-end revenue strategy across customer acquisition, retention, and website performance. . . Develop and execute a scalable, efficient growth strategy that strengthens both revenue and brand equity. . . Lead full-funnel marketing efforts to drive awareness, conversion, and loyalty. . . Manage forecasts, budgets, KPIs, and performance reporting for predictable, sustainable growth. . . Acquisition & Paid Media. . Lead strategy and execution across paid social, paid search, podcast, affiliate, TV, OOH, direct mail, and emerging channels. . . Partner with creative and brand teams to continuously test and optimize messaging, content, and targeting. . . Implement TTF planning and MMM strategy to guide media mix and budget allocation. . . Optimize campaigns on a daily, weekly, and monthly basis to meet aggressive CAC and revenue targets. . . Retention & Lifecycle Marketing. . Oversee CRM strategy, including email, SMS, and personalized on-site experiences. . . Optimize customer journeys to increase engagement, repeat purchases, and lifetime value. . . Collaborate with CX and product to leverage feedback for retention and new product development opportunities. . . E-Commerce & Conversion Optimization. . Own site experience and funnel performance with a focus on improving CVR, AOV, and overall engagement. . . Apply CRO strategies such as A/B testing, personalization, and behavioral data analysis to increase conversions. . . Collaborate with design, development, and brand teams to continually evolve the eCommerce experience. . . Team Leadership. . Build, mentor, and lead a team of growth marketers and performance channel experts. . . Foster a culture of experimentation, rapid iteration, and data-driven decision-making. . . Partner cross-functionally with brand, community, product, and CX teams to align growth objectives with overall business goals. . . Equal Opportunity Statement. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.. Ready to lead growth at one of the most exciting brands in wellness? Apply now.. . 12+ years of experience in DTC and CPG, with a history of scaling consumer brands. . . Strong background in subscription business models and performance marketing. . . Deep understanding of digital channels, CAC to LTV optimization, and funnel analytics. . . Ability to balance data with creative vision to drive brand-aligned growth. . . Proven leadership skills with a focus on developing top talent and high-performance teams. . . Expertise in eCommerce best practices, UX/UI optimization, and consumer behavior. . . Excellent communication, project management, and cross-functional collaboration skills. . . Highly organized, goal-oriented, and comfortable in fast-paced, entrepreneurial environments. . . Company Location: United States.