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DTC Retention & Email Marketing Specialist at Think Organic Limited. About Inspiriko. We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces.. About the Role: DTC Retention & Email Marketing Specialist. Shopify + Klaviyo | Subscription-First | In-House. We are a mid 7-figure brand, currently driven primarily by Amazon. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.”. We are hiring someone to build and scale the . retention engine that turns DTC into a serious revenue channel. . This role is for an operator who has already done this inside a . 7+ figure Shopify subscription-first brand. .. Your Scorecard (You Own These). Email revenue . Subscriber repeat revenue . Email + SMS list growth . Subscriber sign-up rate . Churn % (subscription retention) . % of DTC revenue driven by retention . If those numbers don’t excite you, this isn’t the role.. What You’ll Do. Build the Lifecycle Machine. Architect and own all Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn) . Create and manage campaign calendar . Build advanced segmentation and cohort logic . Run structured A/B testing across offers, messaging and timing . Turn email into a major % of DTC revenue. Own Subscription Retention (Loop). Build and optimise cancel/exit flows . Implement save offers, pauses, swaps, frequency changes . Reduce churn through data-driven interventions . Improve subscriber onboarding and retention cohorts . Increase subscription sign-up rate across PDP and cart. Grow the List & Conversion. Optimise popups, forms, and subscription-first offers . Improve visitor → subscriber CVR . Increase subscription uptake on PDP and cart . Partner with acquisition to maximise LTV, not just cheap opt-ins . Shopify Ecosystem Ownership. QA tracking between Shopify, Klaviyo, and Loop . Onboard retention-driving apps . Ensure clean event tracking and data integrity . Run fast A/B tests across lifecycle and subscription UX . Execute. Light theme edits . Build effective email creative . Move fast without waiting on a team of five. You Are. Proven experience working for a . 7+ figure Shopify subscription brand, delivering similar results. . Deep in Klaviyo (advanced segmentation + flow logic) . Comfortable owning revenue numbers . Commercially sharp (you understand margin and LTV) . Strong with subscription platforms (Loop preferred) . Fast, autonomous, accountable . Builder mindset — not a caretaker . What Winning Looks Like (12 Months). Email driving 30%+ of DTC revenue . Meaningful reduction in churn . Growing active subscriber base . Subscriber repeat purchase revenue reaches 60% of total revenue every month. DTC retention engine fully built and compounding. Non-Negotiables. Do NOT apply if:. You are part of an agency . You cannot commit 15 to 20 hours per week . You manage multiple active clients that divide your focus . You are looking for side-income rather than ownership . You have not worked inside a 7+ figure Shopify subscription-first brand . We want focus, speed and accountability — not divided attention.. Company Location: Hungary.