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Performance Marketing Lead at Freedx. About the Job. Freedx is expanding and seeking a . Performance Marketing Lead. to lead the full spectrum of performance-driven user acquisition and lifecycle marketing. This role owns . end-to-end paid ads, conversion optimization, CRM, and retargeting strategy . with a mandate to drive measurable user growth across all touchpoints.. Who We Are. Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team includes seasoned professionals from the crypto, finance, and technology sectors, committed to building infrastructure that supports the future of digital finance. At FreedX, we empower users with the freedom to manage their digital assets with confidence and control.. Our Vision. Our vision is to become the most reliable, scalable, and user-centric crypto exchange—balancing operational excellence with bold innovation. We aim to offer our users the most frictionless trading experience in emerging markets and beyond, backed by trust, compliance, and market-leading performance.. About the Role. We are seeking a . Performance Marketing Manager. to drive paid user acquisition, retargeting, and lifecycle engagement through the entire marketing performance stack. You will lead campaign execution across all relevant . paid social, search, programmatic, display, and crypto-native ad networks. , with a specific focus on platforms aligned with the crypto audience (e.g. X, Telegram, Google Display, and native ad partners). You will also be responsible for building out CRM, email marketing flows, and re-engagement strategies that support acquisition, activation, and retention.. Key Responsibilities. 1. Media Buying & Paid Acquisition. . Plan, launch, and optimize performance campaigns across social, search, native, and display ecosystems. . Define creative angles, campaign objectives, and targeting strategies per channel category. . Own performance across the full paid funnel: reach → clicks → signups → activation. . Coordinate with creative, content, and community leads to align assets and copy. . Manage weekly budget allocations, campaign segmentation, and performance targets. . 2. Retargeting & Funnel Re-engagement. . Build cross-channel retargeting campaigns across display, messaging apps, email, and bots. . Segment and re-engage users based on funnel drop-off (e.g. joined TG but didn’t trade). . Coordinate creative and message variations across all touchpoints. . Optimize frequency, sequencing, and conversion metrics. . 3. CRM, Email & Lifecycle Automation. . Design and manage CRM systems and behavior-based email workflows. . Set up onboarding, referral, reactivation, and milestone engagement flows. . Implement triggers via email, in-app, or messaging platforms (Telegram bots, etc.). . Analyze performance (open rates, click-through, conversions, unsubscribes) and iterate continuously. . 4. Conversion Optimization. . Coordinate A/B tests for landing page design, CTAs, and ad-to-page alignment. . Use heatmaps, scroll depth, and analytics data to identify drop-off points. . Benchmark funnel performance against crypto industry standards. . Prioritize conversion rate optimization (CRO) over visual polish. . 5. Analytics & Attribution. . Own marketing data pipeline: UTM tracking, event tagging, and attribution logic. . Maintain clean tracking structures across paid ads, influencers, PR, and landing pages. . Build performance dashboards and reports to track CAC, LTV, signup source, and engagement. . Present weekly growth reports and propose experiments based on observed trends. . 6. Referral Program Support. . Integrate UTM-based invite tracking and CRM tagging. . Monitor referral flow performance, fraud risks, and cost-per-invite. . Launch campaigns to boost referral engagement (e.g. XP multipliers, leaderboards). . Sync data with community and rewards teams for incentive distribution. . 7. SEO & Organic Growth. . Conduct basic SEO audits and set keyword/content objectives. . Align blog strategy with search demand (e.g. “how to trade crypto”, “airdrop calendar”). . Support organic backlink building via PR, community content, and partnerships. . . 8+ years experience in performance marketing or growth, ideally in crypto, fintech, or high-velocity B2C tech. . Strong grasp of full-funnel media buying, retargeting, and CRM execution. . Experience with attribution modeling, UTM tracking, and data-driven growth reporting. . Proven track record optimizing customer journeys across multiple digital touchpoints. . Strong cross-functional coordination skills with creative, content, and product teams. . Familiarity with Telegram, X, and other crypto-native platforms is a plus. . Highly analytical, test-driven mindset with a focus on measurable outcomes. . Tools. . CRM/email platforms . . GA4, UTM tools, and basic data visualization . . Ad platform managers (Meta, Google, TikTok, Twitter/X, programmatic dashboards). . Company Location: Armenia.