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Senior App Marketing Manager at 12Go Asia. We are looking for Senior App Marketing Manager. Connect with us to connect the world. 12Go, being a part of Travelier group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.. We are seeking a dynamic and experienced Senior App Marketing Manager to join our team in the marketing domain. . In the marketing department, decisions are driven by data and grounded in performance metrics to ensure meaningful, measurable results. We value professionals who genuinely care about their work, reject complacency, and continually seek to improve. Here, we operate with perspective over perception and rely on facts rather than opinions to guide our success.. Join us in crafting this exciting journey, where your contribution will be key to our success!. Responsibilities:. - Creation and optimization of mobile app campaigns on both iOS and Android platforms in a variety of ad networks like Google Ads, Apple Search Ads, Meta Ads & others;. - Collaboration with design and product teams within the company.. - Strong understanding & experience of working with MMP and event tracking;. - At least 3 years of experience running mobile app campaigns for both iOS & Android;. - Experience of running campaigns on both CPI & CPA basis;. - Experience of tracking setup in AppsFlyer for ad networks, including in-app events;. - Good business acumen (including market & competitive analysis, forecasting);. - App store listing optimization experience, including A/B testing;. - ASO optimization experience.. Skills:. - Data analytics skills (including comparative analysis of LTV, Repeat rate, in-app event conversion funnel);. - Data-visualization skills;. - Fluency in English.. Nice to have:. - Affiliate mobile app marketing;. - Work experience in travel;. - Proficiency in SQL.. Company Location: Thailand.