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Digital Lead Generation Manager at MaxAccelerate. Location:. Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period. . Company:. Kompetenza. . Department:. Marketing & Sales. . Reports To:. Sales Director. About Kompetenza. Kompetenza is a . Salesforce partner. specializing in . CRM solutions, FlexTeam Pods, and digital transformation services. . We help businesses scale efficiently by leveraging . cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. .. Role Overview. We are looking for a . Manager of Lead Generation. to . build and implement a digital infrastructure for acquiring new customers. in multiple territories. This role will focus on developing a . multi-channel lead generation strategy. , utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.. This is an . exciting opportunity to build a lead generation engine from the ground up. , working with . advanced AI-driven solutions, digital marketing techniques, and sales automation. . The ideal candidate will have experience in the . technology sector, particularly in CRM or Salesforce ecosystems. , and will be . hands-on in designing and executing scalable lead acquisition strategies. .. Key Responsibilities. 1. Lead Generation Strategy & Execution. . . Design and implement a scalable lead generation system. to acquire customers in multiple regions.. . Develop and manage . multi-channel campaigns. , leveraging . SEO, paid advertising, LinkedIn, and AI-driven prospecting. .. . Use . AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar). to optimize prospecting and outreach.. . Oversee . Google AdWords, PPC campaigns, and targeted paid advertising. strategies.. . 2. CRM & Marketing Automation Infrastructure. . Build and maintain a . lead management system within Salesforce CRM. , ensuring data is structured for . automation and conversion tracking. .. . Implement and optimize . marketing automation platforms (HubSpot, Pardot, Marketo, or similar). to automate email and drip campaigns.. . Leverage . AI-driven tools for automated outreach, personalized email campaigns, and customer targeting. .. . 3. Digital Marketing & SEO Optimization. . Develop and execute . SEO strategies. to enhance online visibility and organic lead acquisition.. . Optimize website landing pages and . content strategy. for lead conversion.. . Manage and improve . LinkedIn marketing campaigns. , including outreach and sponsored ads.. . Track . key lead generation KPIs. , ensuring performance optimization and ROI maximization.. . 4. Data-Driven Optimization & Analytics. . Implement . lead scoring and segmentation models. to identify high-converting prospects.. . Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.. . Use . AI-powered analytics and automation. to continuously optimize lead generation efforts.. . 5. Collaboration & Leadership. . Work closely with the . sales team. to align lead generation strategies with revenue goals.. . Coordinate with . content marketers and designers. to create compelling assets that drive engagement.. . Lead the implementation of . ABM (Account-Based Marketing) strategies. to target high-value clients.. .  . key Requirements. Must-Have Skills & Experience. ✔ 3. + years of experience in lead generation, digital marketing, or demand generation.. ✔ Proven experience in the . technology industry (CRM, Salesforce, SaaS, or similar). .. ✔ Strong knowledge of . Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation. .. ✔ Hands-on experience in . Google AdWords, LinkedIn advertising, and SEO optimization. .. ✔ Expertise in . data-driven marketing, campaign performance tracking, and conversion optimization. .. ✔ Strong understanding of . B2B sales funnels and outbound/inbound lead generation. .. Soft Skills & Personality Traits. ✔ . Strategic thinker. with a data-driven mindset.. ✔ . Proactive and hands-on. – able to build processes from scratch.. ✔ . Excellent project management and execution skills. .. ✔ . Strong communication and stakeholder management skills. .. Company Location: United Kingdom.