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Marketing Manager at Slate Flosser. Job Title:. Marketing Manager. . Location:. Remote or Hybrid (If you’re in Spokane—or open to relocating—that’s a plus). . Reports To:. CEO. . Travel:. Occasional travel for team summits, retail visits, or key events. About Slate. At . Slate. , we’re here to change the way the world views flossing—and by extension, health.. Most people know they should floss. But they don’t. Not because they don’t care—but because it’s inconvenient, ineffective, or overwhelming. We created the . world’s first 3-in-1 electric flosser. , combining Woven Floss, Gum Sweeps, and a built-in tongue scraper to make flossing easier, faster, and actually effective.. We’re women-led. Dentist-designed. And driven by the belief that when people feel in control of their oral health, it can transform the rest of their life. This is about small habits with big health impact—and we're just getting started.. About the Role. We’re looking for a . Head of Marketing. who’s both a strategic leader and a roll-up-your-sleeves operator. Someone who’s energized by owning the full marketing function—from brand storytelling and community building to performance, digital, retail, and everything in between.. You’ll lead a lean internal team, work closely with contractors and agency partners, and collaborate across departments to ensure marketing is fueling every part of the business—from DTC to Amazon to retail. This role sits on our leadership team and reports directly to our CEO.. What You'll Do. Strategy & Brand. . Own and execute Slate’s full-funnel marketing strategy—from awareness to conversion to retention . . Define clear, focused brand positioning that resonates with real people and drives commercial results . . Analyze performance metrics (CAC, ROAS, LTV, promotional lift) across DTC, Amazon, and retail—and turn them into action . . Partner with Finance and the CEO on marketing budgeting and forecasting . . Bring the Slate voice to life across packaging, digital, retail, and campaigns . . Digital & Direct-to-Consumer. . Lead digital performance strategy across Meta, Google, TikTok, YouTube, and emerging platforms . . Own Slate’s Shopify website—ensure it's conversion-optimized, campaign-aligned, and on-brand . . Manage lifecycle marketing (email/SMS via Attentive), always improving retention and repeat rate . . Oversee growth and performance on Amazon with brand integrity and consistency . . Retail & Shopper Marketing. . Collaborate closely with the Sales team to support growth in key accounts like Target. . Lead omnichannel launch campaigns to drive trial and shelf velocity . . Manage shopper marketing strategies with Roundel (more when they come). . Use tools and retailer data to guide media spend and connect performance to strategy . . Community, PR & Partnerships. . Manage agency relationships for PR, influencer, and affiliate marketing . . Build high-value partnerships that bring Slate into cultural conversation and new communities . . Lead activations and consumer-facing moments that deepen connection and trust . . Leadership. . Serve as a key member of Slate’s leadership team . . Build, mentor, and empower a high-performing, high-integrity marketing team . . Collaborate cross-functionally with Sales, Ops, Finance, and Creative to align on goals and execution . . Present strategic plans and performance insights to the CEO and board . . Who You Are. . A marketing leader with 5+ years of experience in DTC, wellness, CPG, or personal care . . A smart strategist who knows how to build and scale brands people genuinely care about . . Deeply curious about consumers and obsessed with messaging that resonates and converts . . Experienced in paid media, retention marketing, eCommerce growth, and creative storytelling . . Not afraid of performance data—comfortable building and managing a budget, analyzing KPIs, and adjusting in real time . . A builder, not just a manager—you know when to delegate and when to dive in . . Skilled in tools like Google Analytics, Attentive, Shopify, Meta Ads. . A natural collaborator and communicator, able to lead teams and align stakeholders . . Passionate about prevention, oral health, and building something that truly matters. . . Company Location: United States.