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Paid Media Manager at Bananas Marketing. You’ll be part of a tight, high-performance team managing over 19 active paid search accounts—but this role is designed for someone who wants more than just execution. We’re looking for a Paid Media leader-in-training: someone who excels at client performance today and is hungry to build the systems, processes, and people that will scale the department tomorrow.. You’ll share account ownership with a fellow Paid Media Manager and a Funnel Architect (who leads on landing pages and CRO). Budgets typically range from $10K–$30K/month.. This is a strategic and executional role today—with a clear path to department leadership. You’ll be hands-on in accounts, but also expected to drive improvements that set up the function for scale: better SOPs, stronger cross-functional workflows, and eventually, people leadership.. Key Responsibilities. Campaign Strategy & Execution. . Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax).. . Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR).. . Take increasing ownership of client strategy and performance as leadership potential is demonstrated.. . . Performance Monitoring & Reporting. . Analyze data to detect trends, surface insights, and proactively fix issues.. . Deliver clear, actionable monthly reporting for clients and internal teams.. . Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect.. . . Communication & Collaboration. . Partner with account managers, creatives, and other strategists to align messaging and performance goals.. . Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge.. . Translate complex campaign data into plain-language recommendations that shape business outcomes.. . . Departmental Growth & System Building. . Improve internal processes to make the Paid Media function smarter, faster, and more scalable.. . Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards.. . Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack).. . Mentor junior talent and help define future hiring profiles as we scale.. . Must-Have Technical Mastery. . Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline.. . Fluency with GA4, GTM, and call tracking tools like CallRail or WhatConverts.. . Excel / Google Sheets (pivot tables, VLOOKUPs, formulas).. . Looker Studio or similar for dashboards.. . . Strategic & Analytical Strength. . Able to isolate high-leverage optimizations across a diverse account mix.. . Comfortable building media plans and forecasting performance scenarios.. . . Communication & Project Management. . Clear, professional written English—your ad copy must be client-grade.. . Organized and calm under pressure; able to prioritize across a full book of business.. . . Bonus Skills. . Familiarity with pest control or broader home services (HVAC, plumbing, etc.). . Experience contributing to SOPs or scaling agency workflows. . Experience hiring or mentoring peers. . Exposure to eCommerce or multi-channel paid media strategies. . . Experience Required:. . 5–7 years managing Google Ads for B2C lead generation. . $100K+ monthly ad spend under direct management. . Demonstrated ability to improve both CPL and lead quality. . Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists). . We’re Looking For Someone Who:. . Wants to grow into a leadership role—not just manage accounts, but shape a department. . Treats client budgets like your own—you don’t waste a dollar. . Moves fast and knows when 90% is enough. . Enjoys thoughtful disagreement—we want ideas, not ego. . Builds systems that scale—not chaos that grows. . Seeks performance over vanity metrics—your job is to drive sales. . Our Core Values. . Differentiation is survival – Be bold, creative, and original. Average kills.. . Speed over perfection – Build, ship, learn. Iterate fast.. . Thoughtful disagreement – Be honest, challenge ideas, and seek truth.. . Transparent process and tools – Clarity beats mystery. No black boxes.. . Focus on sales and revenue – Leads. Conversions. Results.. . Company Location: United States.