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Head - Marketing at Weekday AI. This role is for one of the Weekday's clients. Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA). Min Experience: 8 years. Location: India. JobType: full-time. We are seeking an experienced and visionary Head – Marketing to lead the global marketing function for a fast-growing player in the nutraceutical and herbal space. This leadership role is responsible for building a strong global brand, driving B2B marketing strategies, leading international event participation, overseeing corporate communications, and ensuring successful go-to-market execution for new products. The ideal candidate brings a deep understanding of B2B dynamics within the herbal, nutraceutical, or pharmaceutical industries and is skilled in leading high-impact marketing teams.. Key Responsibilities. 1. Brand Strategy & Market Positioning. . Define and execute a cohesive global brand strategy that positions the company as a trusted, science-backed partner in the herbal and nutraceutical space. . . Enhance brand visibility and recall in key international markets. . . Ensure visual and messaging consistency across all packaging, product assets, and digital platforms. . . 2. B2B & Product Marketing. . Design targeted B2B campaigns for formulators, manufacturers, distributors, and brand owners worldwide. . . Manage end-to-end product marketing including market research, competitive benchmarking, messaging, and go-to-market strategies. . . Support the sales and business development teams with high-quality product brochures, presentations, and technical documentation. . . 3. International Events & Trade Shows. . Lead planning and execution of global exhibitions and trade shows (e.g., Vitafoods, SupplySide West, FI Europe/Asia). . . Oversee booth design, marketing materials, and lead generation strategies. . . Measure event ROI and continuously improve future participation through data-driven insights. . . 4. Corporate Communications. . Manage all internal and external corporate communications. . . Create impactful thought leadership content, press releases, newsletters, and presentations. . . Develop and maintain media relationships to amplify the company’s global voice. . . 5. Digital & Content Marketing. . Lead content strategies across website, LinkedIn, newsletters, and B2B platforms. . . Increase engagement through compelling storytelling, product education, and brand narratives. . . Optimize SEO and digital visibility to drive qualified inbound leads. . . 6. Team Leadership & Budget Management. . Build, mentor, and lead a high-performing marketing team. . . Define key performance indicators, allocate budgets, and ensure timely execution of all initiatives. . . Work cross-functionally with R&D, Sales, and Regulatory teams to align marketing strategies with business goals. . . Qualifications & Skills. . MBA in Marketing or a Master’s in Life Sciences with a specialization in Marketing. . . 10–15 years of progressive B2B marketing experience in nutraceuticals, herbal extracts, or pharmaceuticals. . . Proven success in international brand building, product launches, and trade show execution. . . Strong leadership, communication, and project management capabilities. . . In-depth knowledge of global regulatory frameworks and buyer behavior in the natural ingredients industry. . . Performance Metrics. . Brand awareness and perception in priority global markets . . Growth in marketing-driven leads and conversion quality . . ROI from international exhibitions and campaign performance . . Timely and effective product launches . . Strength, development, and retention of the marketing team . . Key Skills:. Branding, B2B Marketing, Nutraceuticals, Global Strategy, Herbal Industry, Trade Show Management, Digital Marketing, Corporate Communications, Product Marketing. Company Location: India.