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Senior Paid Social Specialist | Remote | LATAM Only | 83150 at Remote Talent LATAM. About Us – Remote Talent LATAM. At Remote Talent LATAM, we connect top-tier marketing and technology professionals across Latin America with forward-thinking companies seeking elite remote talent.. Our mission is to unlock career-defining opportunities for exceptional professionals while enabling global companies to scale efficiently with reliable, high-performing remote teams.. About Our Client. Our client is a high-growth, data-driven integrated marketing agency working with both digital-first disruptors and globally recognized brands. They operate at the intersection of media, creative, and commerce — combining performance strategy with bold, scroll-stopping creative.. Their culture values curiosity, grit, collaboration, and a strong testing mindset. Teams move fast, challenge the status quo, and rely heavily on data to drive smart decision-making and measurable growth.. About the Role. We are seeking a . Senior Paid Social Specialist. who thrives in a fast-paced agency environment and has deep experience managing and optimizing complex paid social campaigns across major platforms.. This role is ideal for a data-driven performance marketer who loves testing, analyzing results, improving efficiencies, and delivering strong client outcomes. You will collaborate closely with strategy, creative, and analytics teams while managing campaigns from launch through reporting and optimization.. Key Responsibilities. Build, launch, and optimize paid social campaigns across platforms such as Meta, TikTok, Pinterest, and YouTube . Manage budget pacing, bid strategies, and performance optimization to exceed KPIs . Execute structured A/B testing frameworks to improve efficiency and scale results . Conduct campaign QA across campaigns, ad sets, and ads . Collaborate on media planning to align with client strategy and objectives . Develop weekly and ad hoc performance reports using Excel/Google Sheets and dashboards . Pull data, analyze trends, and craft performance insights for campaign wrap-ups and QBRs . Stay up to date with new platform features, beta opportunities, and industry trends . Recommend optimizations to internal processes and campaign structures to improve performance. 2+ years of paid social buying experience across multiple platforms (Meta required; TikTok, Pinterest, or YouTube strongly preferred) . Experience managing campaigns across awareness, consideration, and conversion objectives . Strong analytical skills with proficiency in Google Sheets and/or Microsoft Excel (pivot tables required) . Experience managing multiple accounts or projects simultaneously . Strong understanding of budget pacing, bid strategies, and performance optimization . Excellent written and verbal English communication skills . Experience in an agency environment is strongly preferred . Certifications (Meta Blueprint, Google Analytics, etc.) are a plus. Company Location: Nicaragua.